Unicast by Viewpoint Releases InGame Advertising Product.The Latest Offering in the Internet Marketing See Internet advertising. Technology Product Series NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Viewpoint Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : VWPT), a leading Internet Marketing Technology company, today announced the release of its Dynamic InGame Advertising product. Unicast's InGame product is an addition to the growing suite of Internet Marketing Technology products which includes premium rich media, video advertising, 3D interactive ads, and Advergaming for marketers and agencies. InGame advertising offers marketers the ability to reach a key customer demographic in a unique and engaging way. Powered by Viewpoint technology, Unicast's InGame product offers a number of proprietary in-game ad formats and features that allow image and video display advertising to appear contextually and dynamically at strategic points of game play, including loading screens. Unicast's client SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). benefits publishers by allowing seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. of "swivel" ad placements into the game. Such placements enable dynamic ad rotation See rotating ad. based on the priority of the ad unit, without disrupting the game play experience. Game publishers also benefit from Unicast's extensive reach in the interactive marketing space, and can leverage the company's existing relationships with marketers and agencies to help grow their in-game revenues. A notable feature of the Unicast InGame product is that it tracks a combination of metrics that define billable impressions even when the user is offline. Key metrics measured include the angle of the ad viewed, time spent viewing the ad, and the user's proximity to the ad. Unicast records and provides marketers with other important metrics which enable continual optimization of campaigns over time. Unicast's InGame product also has a proprietary feature that allows for the delivery of ad units incorporated into "Ad Packs." These Ad Packs can continually be exchanged for new Ad Packs so that the content is always timely and relevant. "Dynamic in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. offers a unique and exciting opportunity for marketers going forward." said Jason McKay, Vice President of the Unicast division. "However, in order to appropriately leverage this medium, you have to understand the importance of maintaining the integrity of the gamer experience. We built the Unicast InGame product to accommodate both the game publisher and the marketer, offering contextually relevant advertising that can be served based on the marketer's priorities." "The beauty of our new InGame product is that it leverages our technology to dynamically update ads within the game, thus allowing the gamer to have a different and engaging experience every time they play," said Patrick Vogt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Viewpoint. "Because of our robust technology, advertisers will be able to receive reporting on ad impressions and ad interactions even when users are offline. This is a radical development and a fundamental improvement over the way that ads are delivered within a game environment today." Game publishers and marketers interested in finding out more about this product can contact Jeff Katz at jkatz@unicast.com or click www.unicast.com/ingame to learn more. ABOUT VIEWPOINT Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
The company has approximately 90 employees principally at its headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and in Los Angeles. FORWARD LOOKING STATEMENTS This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission. Copyright e 2007 Viewpoint Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and KeySearch are trademarks or registered trademarks of Viewpoint Corporation. |
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