Unica and WebTone to Offer Integrated Solution for eCRM.Business/Technology Editors LINCOLN, Mass.--(BUSINESS WIRE)--May 2, 2000 Businesses Can Now Analyze Data Collected by WebTone's Harmony Suite and Deliver Targeted, One-to-One Marketing Through the Internet, Call Centers, and Off-line Channels Unica Corporation, the leading provider of multi-channel marketing solutions for "clicks and mortar Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a " companies, and WebTone Technologies, Inc., a pioneer in secure, Internet-enabled customer care and relationship management, today announced they will begin offering an integrated eCRM solution that will enable businesses to leverage key customer information across the enterprise, maximize customer interactions, and deliver a consistent brand across Internet and traditional channels. Both WebTone and Unica will market the new integrated solution - initially to online retailers and financial institutions - which consists of WebTone's Harmony Suite and Unica's multi-channel marketing system; this includes the company's campaign management solution, UNICA IMPACT!(TM), and its data mining and predictive modeling software, MODEL 1. With the integration of these products, businesses will now be able to collect and analyze customer data and deliver targeted, one-to-one marketing messages and services through the Internet, call centers, and off-line channels. Asked about the importance of this partnership, Sam Clark Sam Clark (born 18 October 1987) is an actor from Adelaide, South Australia. He is best known for portraying Ringo Brown on Neighbours. Clark won the role of Ringo after auditioning for a nation-wide Dolly Magazine competition; as the winner, he won a three month , senior research analyst, META Group, said, "The partnership between Unica and WebTone is a good example of the future direction of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. . Businesses need solutions with a centralized view of the customer and a unified interface for real-time personalization and recommendation across all channels." Added Clark, "Rather than building customer interaction logic into each customer touchpoint, META believes companies need to use tools such as marketing automation to provide consistent customer interaction management across sales, service, and marketing for improved customer relationships and profitability." Yuchun Lee, Unica's co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , stated: "The result of this partnership and the integration of these two best-of-breed solutions is a comprehensive system that enables customer-centric businesses to provide personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product and services based on an evolving understanding of customers, their individual needs, and their value to the organization. Innovative companies, striving to build differentiation and sustainable business A business is sustainable if it has adapted its practices for the use of renewable resources and holds itself accountable for the environmental and human rights impacts of its activities. advantage, know that they must integrate and coordinate sales, marketing, and service to deliver true value-add, earn customer loyalty, and enhance profitability. The partnership between Unica and WebTone provides an ideal solution to meet these goals." "With this partnership we're able to offer our clients the ability to build profitable customer relationships by maximizing customer data and optimizing the effectiveness of their multi-channel operations," said Jim Szyperski, WebTone's president and CEO. "By combining Harmony with UNICA IMPACT! and MODEL 1, businesses can now better understand and predict customer behavior, improve service and retention, and accelerate customer acquisition and growth." About WebTone Technologies, Inc. Based on first hand experience with the unique challenges of cross-channel customer care, WebTone was founded in l997 by Michael McChesney, co-founder of the world's first Internet bank and the leading provider of Internet banking and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. software. A pioneer in secure, Internet-enabled customer care and relationship management, Atlanta-based WebTone offers enterprise-wide, web-based customer interaction solutions that help companies better serve, market and sell to their customers through multiple channels. WebTone lists among its clients one of the world's top 3 insurance providers, two of North America's largest financial institutions, and an Information Week E-Business 100 retailer. For more information regarding WebTone or its products and services, please visit www.webtonetech.com, or call 800-877-0556. About Unica Corporation Unica Corporation develops and sells intelligent multi-channel marketing software and solutions to increase the velocity and performance of marketing. The company's solutions simplify customer acquisition, growth, retention and recapture while significantly improving ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Unica's patented One-to-One Optimization(TM) technology targets the right message to the right people through the right channel; a unique software design integrates easily with any database, enabling marketers to immediately build closer and more profitable relationships with customers and prospects. Founded in 1992, Unica is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Lincoln, Mass. Its customers include, Bank of Montreal “BMO” redirects here. For the mathematics competition, see British Mathematical Olympiad. Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I). , Fingerhut, J.C. Penney, John Hancock Insurance John Hancock Insurance is a loose term for a major United States insurance company which existed, in various forms, from its founding on April 21, 1862, until its acquisition in 2004 by the Canadian insurance company Manulife Financial. It was named in honor of John Hancock. , Marriott, Sprint, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Targetbase, and United Parcel Service United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is the world's largest package delivery company, delivering more than 15 million packages[1] a day to 6.1 million customers in over 200 countries and territories around the world. . For more information, call 781-259-5900 or visit www.unicacorp.com. UNICA IMPACT!, and One-to-One Optimization are trademarks of Unica Corporation. Model 1 is copyrighted by Unica l996-2000. Model 1 is a trademark of Group 1 Software. WebTone and Harmony Suite are trademarks of WebTone Technologies, Inc. in the United States and other countries. |
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