Unica Releases Enhanced Web Analytics Solution: Affinium NetInsight 7.1.Offers Real Time, Visual Exploration Analytical Capabilities; Helps Marketers Analyze and Measure the Web 2.0 Customer Experience WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ), a global provider of Enterprise Marketing Management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) solutions, today announced the latest version of its web analytics solution, Affinium NetInsight The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. 7.1. Innovative capabilities in Affinium NetInsight 7.1, including real time visual exploration capabilities, will enable online business marketers to optimize web sites and Web 2.0 applications with broader, more comprehensive analysis of customer behavior. Unica's enhanced web analytics solution offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. With Affinium NetInsight, marketers quickly access detailed insight and analysis of web site visitors' online activity and create custom reports with just the click of the mouse. The reporting allows companies to explore geographic, demographic and other relevant segmentation of customers to enable smarter decision making and marketing action. These visual exploration features provide a charted view of customers' online activity across web sites and even the most complex Web 2.0 Rich Internet Applications This is a list of rich Internet applications. They are organised by their use. Communication
"With the evolution of Web 2.0 and the more interactive, networked nature of the online customer experience, marketers are challenged with understanding their customers' behaviors across various distributed channels on the internet," said Akin Arikan, senior segment manager, Unica Corporation. "Measuring click-throughs to a company's web site is no longer a direct line and is insufficient for visitor-to-customer conversion metrics. Unica's web analytics solution continues to provide companies with new capabilities for reporting, measuring and analyzing customer data across the distributed internet channels The Internet Channel is a version of the Opera 9 web browser for use on the Wii by Opera Software and Nintendo.[1] On December 22, 2006, a free beta version (promoted as a "trial version") of the browser was released. , tying customer behaviors across otherwise disconnected visit sessions and times. Perhaps even more importantly, NetInsight's unique open data warehouse and built-in connectivity means internet behavior is tied to other channels for richer customer profiles and understanding." Affinium NetInsight is a turnkey web analytics solution that may be purchased as software or as a hosted on-demand solution. The on-demand solution is fully compatible with Unica's on-premise solution, making it easy for organizations, as their needs change, to bring web analytics in house or switch to on-demand applications without loss of data or configuration customization. In addition, NetInsight's on-demand solution is the only on-demand solution available that offers users the ability to use page-tags, log-files or any combination of data collection. When marketers use web analytics in conjunction with other modules in Unica's Affinium Suite, they can integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Some of the capabilities of Affinium NetInsight 7.1 include: 1. Visual exploration of top click paths through web sites and even complex Web 2.0 applications to help web analysts identify usability bottlenecks that cause visitors to abandon sites. 2. Ability to recreate any individual visitor's click path through Web 2.0 RIAs. This helps web analysts optimize RIA (Rich Internet Application) A Web-based application that approaches the speed and elegance of a local application. An RIA may refer to a browser-based application that uses AJAX or another enhanced coding technique. usability by providing real life, complete use cases. 3. Visual, map-based, exploration of visitor segments from different worldwide geographic locations (down to the city or postal code Noun 1. postal code - a code of letters and digits added to a postal address to aid in the sorting of mail postcode, ZIP code, ZIP code - a coding system used for transmitting messages requiring brevity or secrecy level) via Drill-Anywhere[TM] and Trend-Anything[TM], enabling marketers to understand usage patterns by geographic, demographic, and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). segments. 4. An enhanced overlay (1) A preprinted, precut form placed over a screen, key or tablet for identification purposes. See keyboard template. (2) A program segment called into memory when required. user interface that invites web analysts to define and overlay heat maps for any visitor segment in an ad-hoc fashion for exploring the segment's behavior. 5. An unprecedented richness of information about B-to-B site visitors that can be used to enrich and prioritize pri·or·i·tize v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem v.tr. To arrange or deal with in order of importance. v.intr. sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). , improve lead follow-up and increase cross-sales opportunities. When coupled with Unica's lead management solutions, marketers can automate intelligent processes for converting web site visits to sales opportunities. 6. A small-to-medium business edition of Unica's flagship web analytics solution that introduces the industry's easiest to use "drag & drop" marketing user interface for companies that have less than enterprise-class web visitor or intranet volumes. Affinium NetInsight 7.1 is available this month. Existing customers of Unica's web analytics solutions can take advantage of an automated upgrade from earlier versions. Available standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. or as part of Unica's Affinium Suite for Enterprise Marketing Management, Unica's web analytics solutions make it easier than comparable offerings for companies to turn insight into results - maximizing the value of internet and cross-channel marketing investments and optimizing the satisfaction of customers. About Unica Unica[R] Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium[R] software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing See Internet advertising. - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. is to sales organizations. Today, more than 500 companies worldwide benefit from Unica's EMM vision. Founded in 1992, Unica is headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , with additional offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com. Unica is exclusive sponsor of The Marketers' Consortium, an online community that offers a unique opportunity for dialog between marketing executives from across industries. Covering some of the most critical challenges and opportunities senior marketers face today, The Marketers' Consortium has hosted notable moderators including: Don Peppers from Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. , Elana Anderson from Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. Forward-looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. |
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