Unica Names Ralph A. Goldwasser CFO; New CFO Brings over 20 Years Experience as Senior Financial Executive.

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq: UNCA), a leading global provider of Enterprise Marketing Management (EMM) solutions, today announced that Ralph A. Goldwasser has joined the company as senior vice president and chief financial officer. Mr. Goldwasser brings to Unica extensive financial management and strategic experience that have contributed significantly to the growth of public and private companies. He will oversee the financial and general administrative functions for the company and will report to Unica's co-founder and CEO, Yuchun Lee.

"Ralph is a proven executive leader, and we are extremely pleased that we were able to add an executive with such an impressive background and skill set," said Mr. Lee. "His experience in managing financial operations in a high growth environment, helping to grow a company to several times Unica's current size, and leading M&A transactions, financings and strategic partnerships will be a tremendous asset as Unica leverages its EMM leadership position to achieve its long-term growth and strategic objectives."

Mr. Goldwasser's experience includes 14 years as a senior financial executive at BBN Inc., a NYSE listed internetworking company that provided comprehensive internet services and related technologies. As senior vice president and chief financial officer, he contributed to BBN Inc. growing its revenue to over $400 million. Mr. Goldwasser played a pivotal role in providing financial leadership for several of the company's start-up ventures including LightStream Corporation (acquired by Cisco Systems Inc.) and BBN Planet (later a NASDAQ listed company, Genuity). He also led the effort which resulted in the sale of BBN Inc. to GTE Corporation.

In recent years, Mr. Goldwasser provided financial and strategic advisory services to technology companies, including several in the enterprise software sector. He also served on the Board of Directors of Telaxis Corporation, a NASDAQ listed company (acquired by Terabeam Corp.). Previously, he served as chief financial officer at Avici Systems, Inc. and Adero Inc. He received an M.B.A. from New York University and a B.E. in electrical engineering from City College of New York. He is also a certified public accountant.

"Unica is the clear leader in an emerging and very large market opportunity," stated Mr. Goldwasser. "I am excited to join an outstanding management team, and I look forward to helping lead the organization to realize its market potential."

Mr. Goldwasser's new position is effective tomorrow, 15 February 2006.

About Unica

Unica Corporation is a leading global provider of EMM software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit www.unica.com.

Copyright 2006 Unica Corporation. Unica and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; a failure by Unica to develop new software products and enhance existing products; failure to retain key staff; a failure by Unica to maintain historical maintenance renewal rates; and a failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.