Unica Extends Netezza Support to Include Affinium NetInsight Web Analytics.

Together Affinium NetInsight and Netezza Data Warehouse Appliance Create a High-Performance, Online Analytics Platform

NEW YORK -- Netezza, the global data warehouse appliance market leader, today announced at the NRF show (Booth #2067) that it has expanded its strategic relationship with Unica[R] Corporation (Nasdaq: UNCA), extending product integration to include Unica's recently launched Web analytics solution, Affinium NetInsight 7.1. Together with the Netezza Performance Server[R] (NPS[R]) data warehouse appliance, NetInsight provides marketing organizations with the ability to do high-performance clickstream analytics, helping organizations to quickly optimize the customer online experience. Netezza also integrates with other modules in the Unica Affinium Suite including Affinium Campaign.

"To really compete on business intelligence, marketers need an innovative Web analytics solution to analyze customer data and online behavior quickly and efficiently to make smart and timely decisions," said Akin Arikan, senior manager, internet solutions product marketing, Unica Corporation. "By combining Netezza's data warehouse appliance with NetInsight's interactive and real-time technology, leading organizations can achieve world-class performance and results at a fraction of the cost of other solutions."

Unica's Affinium software enables companies to integrate both on-line and off-line customer intelligence to execute personalized dialog with customers and improve relationship value. The latest version of Affinium NetInsight includes real-time visual exploration capabilities that enable online business marketers to optimize websites and Web 2.0 applications using broader, more comprehensive analysis of customer behavior down to the individual site visitor details.

The NPS system was designed to deliver complex analytics on terabytes of data from tens of billions of web site page views very quickly, so marketers at large Internet businesses no longer have to use sampling techniques when they require fast answers to their daily changing business questions. The Netezza/Unica solution allows organizations to integrate and analyze clickstream and other customer data to gain a more complete understanding of their customers, down to a one-to-one level, and to more quickly act on that intelligence.

"In today's fully connected world, companies are collecting volumes of customer data from many sources, including marketing campaigns and website traffic," said Vishal Daga, director of partner marketing at Netezza. "The performance and simplicity of the Netezza system, combined with the functionality and breadth of Unica's application suite, allow companies around the world to perform more comprehensive analytics and deliver customer-focused marketing initiatives faster, at lower cost and with improved results."

The Netezza Performance Server system is the market-leading data warehouse appliance built specifically to analyze terabytes of detailed data 10 to 100 times faster than existing data warehouse options, at half the cost. The NPS system stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query. Netezza has placed the CPU power next to the data, allowing the NPS system to speed through processes that would occupy most data warehouse systems for hours, or even days, thereby enabling dramatic increases in productivity across the organization.

Customers who have recognized the benefits of Netezza's approach include Ahold, Amazon.com, Cingular Wireless, CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Orange UK, Premier, Inc., Ryder System, Inc., Shoppers Drug Mart Corporation, The Carphone Warehouse and The TJX Companies.

ABOUT UNICA

Unica[R] Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium[R] software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

About Netezza Corporation

Netezza, the global data warehouse appliance market leader, enables enterprises to make all of their data actionable - quickly, simply and affordably. The Netezza Performance Server family of products delivers breakthrough performance, unmatched ease of deployment and operation, and innovative flexibility and scalability at a fraction of the cost of traditional data warehouse solutions. By architecturally integrating database, server and storage within a single appliance, the NPS system delivers 10 to 100 times the performance at half the cost of existing systems. Based in Framingham, Mass., Netezza has offices in Washington, DC, the United Kingdom and the Asia Pacific region. The Company is backed by leading venture capital firms, including Matrix Partners, Charles River Ventures, Battery Ventures, Orange, Sequoia Capital and Meritech Capital Partners. For more information about Netezza, please visit www.netezza.com.