Unica Expands Operations in EMEA and Strengthens Leadership in Asia.Unica Opens New Office, Expands European Leadership Team and Announces New Leadership for Asian Operations WALTHAM, Mass. -- Unica Corporation (Nasdaq:UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ), a global provider of enterprise marketing management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) software, announced further expansion in Europe with the opening of its Dutch office and the appointment of a new vice president of marketing for Europe, Middle East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ), Marcel Marcel the fast ebbing of time impels him to devote his life to recording it. [Fr. Lit.: Proust Remembrance of Things Past] See : Time Holsheimer. Unica also announced Edmund Ang as its new managing director, Asia. Mr. Holsheimer, is responsible for increasing awareness of Unica's brand and offerings across EMEA. He will lead existing marketing operations across the region and continue to build Unica's position as a thought leader in the marketing technology space. Holsheimer will be based in Unica's new Netherlands New Netherland, territory included in a commercial grant by the government of Holland to the Dutch West India Company in 1621. Colonists were settled along the Hudson River region; in 1624 the first permanent settlement was established at Fort Orange (now Albany, N.Y. office. Prior to joining Unica, Holsheimer founded Data Distilleries, an analytical CRM (business) analytical CRM - Software which helps a business build customer relationships and analyse ways to improve them. and real-time marketing company. Marcel sold his company to SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. and served as the vice president of marketing for SPSS' application strategy. Mr. Ang is responsible for driving revenue growth, thought-leadership and customer success across Asia, Australia and Japan. He will build upon Unica's growing customer base to solidify so·lid·i·fy v. so·lid·i·fied, so·lid·i·fy·ing, so·lid·i·fies v.tr. 1. To make solid, compact, or hard. 2. To make strong or united. v.intr. Unica's position as the EMM market leader in Asia. Prior to joining Unica, Ang served as senior vice president, Asia Pacific for SalesForce.com and Genesys Telecommunications. Ang also held senior positions with Richter Systems, Oracle, and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) . "Over the last five years, Unica has increased its revenue, staff and operations in International markets, and we are excited about this new area of growth with the opening of our Netherlands office and the addition of these two outstanding leaders," said Yuchun Lee, Unica co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Both Edmund and Marcel bring a wealth of experience to Unica and will be valuable additions to our team. They understand our market and share our passion for customer success." "Unica has always been committed to making marketers' jobs easier. With today's ever-expanding complexity of marketing channels, such as Web 2.0, marketers need enterprise marketing management technology more than ever to succeed," said Holsheimer. "Joining Unica means I can be directly involved in helping marketers adopt and benefit from the world's leading EMM solution. I am excited to be a part of driving the future of EMM." Ang, who will lead Asian operations from Unica's office in Singapore added, "I admire the growth and success Unica has achieved in the Asian and Pacific markets. The company has a strong customer base including many of the region's most significant financial institutions, insurers, telecom providers, retailers, and universities. I look forward to growing our business in Asia and ensuring the continued success of our customers." About Unica Unica[R] Corporation (NASDAQ: UNCA) delivers the most comprehensive enterprise marketing management (EMM) suite on the market today. Its Affinium[R] software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affiniun NetInsight[TM], offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . Focused exclusively on the needs of marketers, Unica's Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica's EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. ; Elana Anderson, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Forward-looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain Mssrs. Holsheimer and Ang; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica will not be able to grow its EMEA or Asia market; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. |
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