Unica Corporation Sponsors Relationship Marketing 2000.Business/Technology Editors LINCOLN, Mass.--(BUSINESS WIRE)--June 7, 2000 Industry Leaders Deliver Educational Seminar Series Demonstrating How Innovative Business Use Technology to Achieve Profitable One-to-One Customer Relationships Unica Corporation, the leading provider of multi-channel marketing solutions for "clicks and mortar Also called "bricks and clicks," it refers to businesses that offer online services via the Web as well as the traditional retail outlets (offline) staffed by people. Coined in 1999 by David Pottruck, co-CEO of the Charles Schwab brokerage firm, it refers to running the two divisions in a " companies, will sponsor Relationship Marketing 2000, a series of educational seminars featuring real-world case studies of Relationship Marketing and Marketing Automation (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) implementations. This half-day seminar, hosted by the Association for the Advancement of Relationship Marketing (AARM AARM Association for the Advancement of Relationship Marketing AARM Aquaculture & Aquatic Resources Management AARM American Association on Mental Retardation AARM Agrupación Astronómica de la Region de Murcia AARM ASEAN Armies Rifle Meet ), will include key insights and presentations from Randy Harris, a leading CRM and ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. expert, Mitch Kramer, Senior Consultant/Analyst with the Patricia Seybold Group, and a joint case study presented by Unica and Braun Consulting. The multi-city seminar series, which begins in Boston on June 20, 2000, will provide insights into how companies can successfully compete in an increasingly customer-centric marketplace, how the Internet changes customers' expectations, and how to use technology to strengthen customer relationships and increase barriers to competition. A case study will provide a real-world example of how a successful implementation of a powerful multi-channel marketing system enabled a leading global corporation to build one-to-one relationships with its customers. Unica's co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Yuchun Lee, stated: "In this time of rapid market change, Unica is pleased to demonstrate with this case study how innovative marketing organizations can build lasting customer value and increase the return on their marketing investment. A key issue we will be exploring with industry luminaries like the Patricia Seybold Group and Randy Harris, is how technology can help businesses increase customer loyalty by making their interactions with each customer more relevant and timely." Seminar Schedule and Registration Seminars are scheduled in the following cities:
Boston June 20, 2000
Washington, DC June 21, 2000
Chicago June 27, 2000
New York June 28, 2000
Atlanta June 29, 2000
For more information about the seminar series or to register, call 888-250-4456 or visit www.unicacorp.com. About AARM AARM provides a forum for the development, understanding and communication of the principles and discipline of Relationship Marketing. AARM is a nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. dedicated entirely to meeting the needs of corporate entities interested in applying the concepts of Relationship Marketing within sales, marketing and service. AARM produces and also works with organizations worldwide in the development and sponsorship of Educational Programs in the fields of Customer Relationship Management, Relationship Marketing, Business to Business Database Marketing, Database Marketing to Consumers and related areas, all having to do with the overall discipline of Relationship Marketing. About Braun Consulting Braun Consulting, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : BRNC BRNC Britannia Royal Naval College (Dartmouth, England) ) is a leading Internet professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firm focused on customer-driven business solutions to Fortune 1000 and middle market companies. Braun Consulting combines cutting-edge business intelligence and eCRM technologies with business strategy to help clients build customer loyalty in the Internet economy. By creating the necessary connection between technology and strategy, Braun builds effective business solutions that help clients drive business performance and cultivate long-term relationships with their most valuable customers. Founded in 1993, Chicago-based Braun Consulting has 11 offices throughout the U.S., including Boston, Dallas and Denver. Braun Consulting maintains strategic alliances with top developers of enterprise applications, including Clarify, Microsoft, Oracle, Sun Microsystems, Business Objects, Hyperion and others. Additional information about Braun Consulting is available at www.braunconsult.com. About Patricia Seybold Group The Patricia Seybold Group, based in Boston, Massachusetts, is a worldwide e-business and technology consulting/research firm. Founded in 1978, the firm offers an online strategic planning service, in-depth research reports, executive workshops, and customized consulting services to help business and technology executives take advantage of e-business opportunities by creating vital connections with their customers. The company's CEO and founder, Patricia Seybold, is the author of Customers.com, a Business Week, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Wall Street Journal, best-selling book that reveals the formula for all successful e-business initiatives, regardless of industry or company size: "make it easy for your customers to do business with you." For more information about the Patricia Seybold Group or to subscribe to research online, visit the corporate Web site at www.psgroup.com or call 617-742-5200. About Unica Unica Corporation develops and sells intelligent multi-channel marketing software and solutions to increase the velocity and performance of marketing. The company's solutions simplify customer acquisition, growth, retention, and recapture while significantly improving ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Unica's patented One-to-One Optimization(TM) technology targets the right message to the right people through the right channel; a unique software design integrates easily with any database, enabling marketers to immediately build closer and more profitable relationships with customers and prospects. Founded in 1992, Unica is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in Lincoln, Mass. Its customers include, Bank of Montreal “BMO” redirects here. For the mathematics competition, see British Mathematical Olympiad. Bank of Montreal/Banque de Montréal (TSX: BMO, NYSE: BMO) is Canada's fourth largest bank[1], and is classified as a Domestic Chartered Bank (Schedule I). , J.C. Penney, John Hancock Insurance John Hancock Insurance is a loose term for a major United States insurance company which existed, in various forms, from its founding on April 21, 1862, until its acquisition in 2004 by the Canadian insurance company Manulife Financial. It was named in honor of John Hancock. , Marriott, Sprint, Wells Fargo, Targetbase, United Parcel Service United Parcel Service, Inc. (NYSE: UPS), commonly referred to as UPS, is the world's largest package delivery company, delivering more than 15 million packages[1] a day to 6.1 million customers in over 200 countries and territories around the world. and ABN AMRO. For more information, call 781-259-5900 or visit www.unicacorp.com. Unica and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owners. |
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