Unica Corporation Announces Affinium NetInsight For Enterprise Web Analytics.WALTHAM, Mass. -- Unica solution unlocks the power of web analytics, linking Internet, brand and relationship marketing activities for actionable cross-channel insight Unica(R) Corporation (Nasdaq:UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ), a global provider of Enterprise Marketing Management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) solutions, today announced the introduction of Affinium(R) NetInsight(TM) for enterprises seeking to optimize web sites, Internet marketing See Internet advertising. and the cross-channel experience for their customers and prospects. Leading the next generation of web analytics, Affinium NetInsight The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. is the most open and flexible solution available, uniquely combining exploratory power with an intuitive interface, to deliver business-critical insights for improved customer acquisition, retention and value. "The world's most successful marketers know the secret to growth is the ability to understand customers' complex, multi-channel buying behavior and to leverage that knowledge to deliver the right marketing, service and experience at each stage," said Yuchun Lee, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Unica Corporation. "Up until now, marketers' efforts have been hampered by web data trapped in siloed, proprietary data stores and by information that is either too overwhelming or too rigid. With the release of Affinium NetInsight, Unica is addressing both issues, delivering an open and scalable web data warehouse coupled with actionable reports and explorative power that lets marketers finally exploit the full value of their web data." Integrate Web and Cross-channel Data With Affinium NetInsight, web analytics can be integrated with other customer data across the enterprise to create a comprehensive view of customers and their preferences. The unique open architecture facilitates easy integration of the web analytics data warehouse with legacy business intelligence (BI) solutions. Externally-stored customer and product data is easily integrated into reports generated by Affinium NetInsight, improving report usability and value. Additionally, when marketers use Affinium NetInsight in conjunction with other modules in Unica's Affinium Suite, they can automate precision marketing based on their web and cross-channel knowledge and close the loop across customer touchpoints, delivering speed to market and improved results. For example, companies can automate the end-to-end process for lead generation from pay-per-click advertising to lead capture, prioritization, enrichment and distribution, to tracking and measuring effectiveness; tie offline purchases to search engine marketing to improve measurement and decision making; and easily incorporate web behavior into customer segmentation and profiles for improved targeting both offline and in real time. Gain Insight On Demand and Improve Speed to Market Affinium NetInsight's intuitive, next-generation marketing user interface empowers users to go beyond "canned" reports to slice and dice Refers to rearranging data so that it can be viewed from different perspectives. The term is typically used with OLAP databases that present information to the user in the form of multidimensional cubes similar to a 3D spreadsheet. See OLAP. any metric for information on how to improve results immediately. But, unlike other solutions, Affinium NetInsight goes even further. On a "self-serve" basis, users can easily create their own reports with Affinium NetInsight's unique drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. capability without having to wait days for IT or service providers to create new reports for them. Other Affinium NetInsight capabilities to streamline analysis and improve decision-making include: --Overlay visualizations to pinpoint the most and least popular areas on each web page --Scenario funnel visualizations that model customer behavior across visits, not only based on page views, but on business events --Customizable Key Performance Indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. (KPIs) to express web metrics in language specific to any business --Role-based dashboards that allow users to view key trends at a glance --Drill-anywhere, trend-anything capability across all reports, dashboards and KPIs for deeper metrics and detail --Interactive A/B A/B Airborne A/B Afterburner (jet engines) A/B Air Blast A/B Answerback A/B Auto-brake A/B Air Bus A/B Afterburning analysis for evaluating any criteria --Real-time reporting Unmatched Flexibility and Scalability for On Premise and On Demand Deployment Affinium NetInsight is a turnkey web analytics solution that may be purchased as software or as a hosted on demand solution. Unlike other offerings in the market, the Affinium NetInsight on demand solution is fully compatible with the on premise software, making it easy for organizations to bring web analytics in house or switch to on demand as their needs evolve and change, without any loss of data or custom configuration. This flexible and easy migration option lowers total cost of ownership and increases ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for organizations. In addition, Affinium NetInsight offers the widest array of options for data collection giving organizations much more flexibility, greater accuracy and confidence in their data. Customers can use page tags, log files or any combination whether they deploy on demand or on premise. Affinium NetInsight offers the scalability to support the largest web sites with hundreds of millions of page views per day. "The second wave of web analytics market growth is under way, and more organizations are using their web channels strategically," stated Bill Gassman, research director, Gartner, Inc. "But a strategic web channel can't stand alone for long. New requirements for web analytics will include cross-channel integration of web channel information with other channels such as sales, support and content delivery. Web analytic solutions that enable data sharing The ability to share the same data resource with multiple applications or users. It implies that the data are stored in one or more servers in the network and that there is some software locking mechanism that prevents the same set of data from being changed by two people at the same time. will grow in popularity. Companies need to synchronize See synchronization. customer segmentation, understand buyer behavior and reconcile purchasing information across all channels." Affinium NetInsight software is expected to ship in summer 2006. About Unica Unica Corporation is a leading global provider of enterprise marketing management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. Approximately 300 companies in a wide range of industries use Affinium to manage the complexities and processes of marketing and facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO ABN AMRO Algemene Bank Nederland-Amsterdam Roterdam Bank (Dutch bank) , Capital One, Choice Hotels, Comcast, Debitel, Halifax Bank of Scotland Bank of Scotland plc is a commercial and clearing bank, based in Edinburgh, Scotland. With a history dating to the 17th century, it is the oldest surviving bank in what is now the United Kingdom, and is the only commercial institution created by the Parliament of Scotland to , Lands' End
U.S.-based monthly magazine. Founded by DeWitt and Lila Wallace, it was first published in 1922 as a digest of articles of topical interest and entertainment value condensed from other periodicals. , Scotiabank, Vodafone and Wanadoo. The company has offices across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. including its corporate headquarters in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , as well in the United Kingdom, France, and Singapore. For more information, call 781-839-8000 or visit www.unica.com. Copyright 2006. Unica Corporation. Unica and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. This is a "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Any forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. contained in this press release are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for our software; failure to develop new software products or enhance existing products; failure to retain key staff; the failure to maintain historical maintenance renewal rates; and the failure to properly protect our proprietary rights and intellectual property; that Affinium NetInsight does not remain the most open and flexible solution available; the possibility that the product deployment will not be successful, on time, significantly enhance the user's Internet experience, streamline analysis and improve decision-making or handle user volumes; that on-demand solutions will not be available to customers in the future or that customer transitions to such solution will not be seamless; that all of the proposed functionality will not be available in the future or included in the final version of the programs. These and other factors, including the factors set forth under the caption "Risk Factors" in Unica's prior filings with the Securities and Exchange Commission, could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. |
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