Unica Builds Momentum in Web Analytics; Unica Announces Customer Wins and Participation in Web Analytics Association.

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, has gained rapid momentum in the web analytics market since its acquisition of Sane Solutions in March 2006. Unica has experienced wide customer adoption of its web analytics solutions, NetTracker(R) and Affinium(R) NetInsight(TM), from small- and medium-sized businesses to the largest enterprises seeking actionable information about customer behavior and marketing effectiveness. Additionally, Unica has recently joined the Web Analytics Association, the not-for-profit professional organization that educates and unites professionals in promoting the value of web analytics worldwide.

Unica's web analytics solutions, available both on demand and on premise, are the solutions of choice for organizations seeking to empower marketers and business users with business-critical insights and deliver an integrated customer experience across on and off line channels. Customers who have recently selected Unica for its web analytics solutions include: ABN AMRO (LaSalle Bank N.A.), ACLU, American Capital Strategies Ltd., American Eagle Outfitters, eTelic, Inc., Foxwoods Resort Casino, Midwest Employers Casualty, Pioneer Financial Group, Rohm and Haas, Sterling Commerce Group, Inc., The Vermont Country Store and The Washington Times.

"We chose NetInsight for the solution's overall flexibility," said Ty Price, director of ECommerce for Sterling Commerce Group, Inc. "With NetInsight we are able to really dive deep into our data. We can create unlimited custom reports on the fly at virtually no cost, and set up campaigns that allow us to track the effectiveness of our advertising channels, all the way down to specific keywords. It easily adapts to our specific business situation, enabling us to track unique parameters and sift through questionable data."

Price continued, "Before NetInsight, we wondered how we were receiving some of these 'data anomalies' with other applications (high percentage of missing referrers, inaccurate number of visitors, etc). NetInsight not only had an answer for this, but helped us correct it. Everyone at our organization can now create their own custom views of the application and gather analysis that goes beyond just canned metrics. This is helping us improve our web site and internet marketing strategies on a daily basis."

Further demonstrating its commitment to the web analytics community, Unica is taking an active role in the Web Analytics Association. Through its affiliation with the organization, Unica is fostering understanding about the powerful role web analytics plays in managing and measuring marketing initiatives, improving the value of customer relationships, and increasing top-line revenue. In addition, Unica will show organizations how they can multiply those benefits by integrating web analytics with cross-channel marketing and customer information.

On September 14, 2006, Unica and the Web Analytics Association revealed the "Five Top Lessons Web Analysts Can Teach the CEO" in a webcast hosted by JupiterWeb. To hear a replay of this webcast, please visit: http://www.unica.com/5toplessons/index.cfm

In the span of six months, Unica has gained significant ground in its leadership in web analytics and internet marketing. Key milestones include:

--In March of 2006, Unica acquired Sane Solutions, LLC, a privately-held provider of web analytics solutions.

--In June, Unica introduced Affinium NetInsight, a next-generation, enterprise-level web analytics solution, adding web analytics capabilities to its successful Affinium software suite.

--In August, Unica launched the Internet Marketing Alliance Program to provide customers with integrated solutions for managing and measuring the effectiveness of multi-channel Internet marketing campaigns. Founding partners included 24/7 Real Media, Did-It, Efficient Frontier, and Performics.

--Unica's web analytics solution was honored by KMWorld as a "Trend Setting Product of 2006" for its unique market value and favorable ratings in usability, flexibility, adoption rate and total cost of ownership.

"The Internet plays an essential role in acquiring, retaining and growing the value of customers, whether a business serves consumers or other businesses. As customers increasingly turn to online sources for research, comparison shopping and purchasing, it is critical that information once siloed in proprietary web analytics solutions is incorporated into the cross-channel analysis of customer preferences and interactions," said Yuchun Lee, co-founder and CEO, Unica Corporation. "By developing open, flexible solutions and incorporating web analytics into our EMM software suite, we have closed the gap between online and offline customer interactions and are uniquely delivering a complete end-to-end marketing automation solution for our customers."

Unica's web analytics solutions provide marketers with the ability to analyze web traffic, online customer behavior and internet marketing initiatives allowing them to optimize web sites and cross-channel marketing effectiveness. As part of Unica's Affinium suite, these solutions allow marketing professionals to capture a customer's web behavior and easily use this data with offline information to launch targeted campaigns that reach the right customer at the right time with the right offer, across any channel.

About Unica

Unica(r) Corporation (NASDAQ: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica's Affinium(R)software delivers key EMM capabilities, including: web and customer analytics, demand generation, and marketing resource management. Affinium streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. As the most comprehensive EMM suite on the market, Affinium uniquely delivers a marketing system of record - a purpose-built solution through which marketers easily manage marketing information and assets, rapidly assemble campaign components, and report on performance. Unica's EMM solution is to marketing what sales force automation is to sales organizations. Today, more than 400 companies worldwide benefit from Unica's EMM vision.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the United States, Australia, France, Germany, India, Singapore, Spain, and the United Kingdom. For more information, visit www.unica.com.

Copyright 2006 Unica Corporation. Unica, the Unica logo, Affinium and NetTracker are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements 

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.