Unica's Web Analytics Solution Receives Customer Inter@ction Solutions(R) Magazine's 2006 Product of the Year Award.Affinium NetInsight The introduction to this article provides insufficient context for those unfamiliar with the subject matter. Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page. (TM) Honored for Outstanding Innovation WALTHAM, Mass. -- Unica[R] Corporation (Nasdaq: UNCA UNCA University of North Carolina at Asheville UNCA United Nations Correspondents Association ), a global provider of Enterprise Marketing Management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) solutions, announced today that its web analytics solution, Affinium[R] NetInsight[TM], has received the 2006 Product of the Year Award from Technology Marketing Corporation's (TMC TMC Technology Marketing Corporation (Norwalk, Connecticut) TMC Texas Medical Center (Houston, TX) TMC Traffic Message Channel TMC The Movie Channel TMC Traffic Management Center ([R])) Customer Inter@ction Solutions([R]) magazine (www.cismag.com). Affinium NetInsight(TM) is a robust, enterprise-level web analytics solution that provides marketing professionals with comprehensive insight into their customers' buying patterns and online marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). to improve decision-making and deliver more effective customer interactions. A core component of Unica's Affinium([R]) Enterprise Marketing Management (EMM) software suite, Affinium NetInsight is among the most open and flexible web analytics solutions available. It is offered as both an on demand and on premise solution. With Affinium, companies can automate precision marketing based on deep web and cross-channel knowledge and close the loop across customer touch points, delivering speed to market and improved results. "We are very pleased to have Affinium NetInsight honored as Customer Inter@ction Solutions' product of the year," said David Sweet David S. Sweet (born June 24, 1957 in Kingston, Ontario) is a Canadian Member of Parliament who began serving his first term of office in January of 2006. He is a former CEO of Promise Keepers Canada. , general manager internet solutions for Unica Corporation. "With the continued growth of the Internet and the rise of Web 2.0, customers and prospects are engaging through various interactive media and online social communities to make purchasing decisions, whether transacted on or offline. With this increase in online and multi-channel activity, it is crucial for companies to analyze and act on customer behavior across channels. Unica's Affinium NetInsight, with its open data access and drag and drop A graphical user interface (GUI) capability that lets you perform operations by moving the icon of an object with the mouse into another window or onto another icon. For example, files can be copied or moved by dragging them from one folder to another. report creation capabilities, allows a company to get an end-to-end view of their customers both online and offline, resulting in increased marketing returns." "Customer Inter@ction Solutions is proud to bestow be·stow tr.v. be·stowed, be·stow·ing, be·stows 1. To present as a gift or an honor; confer: bestowed high praise on the winners. 2. Unica with the 2006 Product of the Year Award. Each year, Customer Inter@ction Solutions magazine recognizes companies that have demonstrated excellence in technological advancement and application refinements," said Nadji Tehrani Nadji Tehrani is an American businessman, the founder and CEO of Technology Marketing Corporation (TMC), which publishes magazines and runs conferences devoted to the business of telemarketing, a word on which Tehrani himself holds a registered trademark. , executive group publisher and editor-in-chief of Customer Inter@ction Solutions. "Unica has proven they are committed to quality and excellence in solutions that benefit the customer experience as well as ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from them in the future." The Product of the Year Award winners for 2006 will be featured in the January and February 2006 issues of Customer Inter@ction Solutions magazine. For more information about Unica, please visit www.unica.com. For more information about the 2006 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com. About Unica Unica[R] Corporation (NASDAQ: UNCA) delivers the most comprehensive Enterprise Marketing Management (EMM) suite on the market today. Its Affinium[R] software suite uniquely enables marketers to analyze and act on customer cross-channel behavior easily and efficiently. Unica's enterprise-level web analytics solution, Affiniun NetInsight[TM], offers the industry's most user-friendly, intuitive graphical reporting and exploration capabilities. When used in conjunction with other EMM modules, NetInsight allows marketers to integrate online and offline behavior tracking and analysis and improve campaign targeting and customer segmentation across multiple channels to truly optimize marketing effectiveness. Focused exclusively on the needs of marketers, Unica's Affinium software streamlines the entire marketing process from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Unica's EMM solution delivers: web and customer analytics, demand generation, and marketing resource management. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution. Founded in 1992, Unica is headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com. Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group The Rogers Group is a Mauritius-based conglomerate. The Group has a portfolio with interests in sectors such as aviation and tourism, logistics, financial services, distribution and industrials. The Group employs almost 3,000 people. ; Elana Anderson, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
About TMC Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY Another term for IP telephony and VoIP. In the late 1990s, some people made a distinction between Internet Telephony and VoIP: Internet telephony referred to voice over the public Internet, while VoIP referred to voice over private IP networks. , SIP Magazine and IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,600 sites in the world by alexa.com*, TMCnet serves more than one million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, VoIP Demo, IMS Expo and Call Center 2.0 Conference. TMCnet.com publishes more than 15 topical online newsletters. For more information about TMC, visit www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.) Forward-looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements. |
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