Understanding the changing face of wipes: a global perspective.

Wipes in recent years have represented lucrative growth opportunities for many companies. However, it is evident to maintain leadership in this market, innovation is the key.

With new market opportunities yet to be realized, it will be the company who gets to market first with the newest innovation and meets the latest consumer trend who will capitalize on these lucrative growth opportunities.

Phil Park, a research analyst with Euromonitor International, U.S., will be presenting at IntertechPira's Future of Wipes 2008 conference in Atlanta GA, December 10-12 and will provide valuable insight into the Changing Face of Wipes: A Global Perspective. His revealing presentation will give attendees the knowledge to understand: global market performance, future growth markets and consumer trends changing industry, plus economic variables affecting industry trends.

The event is being co-chaired by Jeffrey Slosman, CEO, National Wiper Alliance and Christopher Wolpert, principal package engineer, package innovations & sustainability, The Dial Corporation, a Henkel Company. It will include presentations from: Method, Kimberly-Clark, Cotton Incorporated, Kelheim Fibres, Amcor Flexibles, Aegis, Euromonitor, Innovationedge and Rohm and Haas.

The event will provide attendees with the chance to discover technical innovations such as fiber technology, green chemistry, advances in antimicrobials, the latest developments in cotton wipes and nonwovens, innovations in dry wipes and improvements in fire retardancy for wipes. Plus, Amcor Flexibles will reveal the latest innovations in packaging when they present. Packaging that is in tune with the emotional state of the consumer.

With a focus on sustainability and case studies looking at baby and personal care, household and yard cleaners, industrial and military and medical industries. Plus a preconference seminar addressing effective marketing for wipes and nonwovens will be presented. Pira's Future of Wipes 2008 comprehensive program will ensure you walk away with the inspiration, knowledge and business relationships you need to capitalize on the next opportunity within the wipes category.

Fore more: www.futureofwipes. com; 207-781-9610; [e-mail].