Understand the Current Competitive Environment Facing the Video Game Console Market.DUBLIN Dublin, city, Republic of Ireland Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River. , Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles. -- Research and Markets (http://www.researchandmarkets.com/reports/c50480) has announced the addition of The Global Video Games See video game console. Market: Driving Revenue From Online Strategies (Strategy Focus) to their offering. Games console manufactures are seeking to generate an increased proportion of their revenues from online services. Scope of this title: * Provides analysis of current players in the video game console A specialized desktop computer used to play video games. The three most popular game consoles are Sony's PlayStation 3 (PS3), Nintendo's GameCube and Microsoft's Xbox. Game software is available on CDs or DVDs, although earlier game machines used cartridges containing read only memory market and their respective business strategies. * Addresses key pricing points of the current manufacturers and highlights current online strategies. * Addresses new ways manufacturers are exploiting opportunities to reach consumers. * Outlines current industry activity in the sector as players look to alternative revenue streams. Highlights of this title: * Consumers are confronted with a plethora plethora /pleth·o·ra/ (pleth´ah-rah) 1. an excess of blood. 2. by extension, a red florid complexion.pletho´ric pleth·o·ra n. 1. of entertainment options and the games sector is hard pressed to remain innovative. Manufacturers are pushing online services to help retain customers and diversify diversify To acquire a variety of assets that do not tend to change in value at the same time. To diversify a securities portfolio is to purchase different types of securities in different companies in unrelated industries. their content offerings. * Next-generation consoles from Microsoft (Microsoft Corporation, Redmond, WA, www.microsoft.com) The most successful and influential software company. Microsoft's software and Intel's hardware pioneered the PC and revolutionized the computer industry. , Nintendo and Sony SONY Standard Oil of New York (common, but untrue; it's an urban legend) are all battling for the living room through the creation of dynamic online products. Microsoft currently holds a strong lead with regards to online services although competition is pushing to usurp u·surp v. u·surped, u·surp·ing, u·surps v.tr. 1. To seize and hold (the power or rights of another, for example) by force and without legal authority. See Synonyms at appropriate. 2. its position. * All of the major console manufacturers A console manufacturer is a company that manufactures and distributes video game consoles. It is also known as a first-party video game publisher. Historically, some of the most recognized console manufacturers include: up·take n. of next-generation consoles. Reasons to order your copy: * Understand the current competitive environment facing the video game console market with regards to online services. * Gain insight into each of the current online offerings by the major market players. * Address current and future trends in the online market while establishing recent industry action helping to facilitate this transition. Topics Covered OUR VIEW CATALYST SUMMARY METHODOLOGY ANALYSIS Market players fight to remain competitive Players battle for consumers playtime with alternative entertainment sources Understanding audiences is one of the biggest challenges facing the sector New strategies come to light in the video game hardware and software market Nintendo retains a price advantage Sony and Microsoft battle for the living room Nintendo aims to include the whole family through innovative gameplay Manufacturers look to online gaming to provide new opportunities to reach consumers Online gaming has traditionally been dominated by PC-based services Sony and Nintendo look to tackle Microsofts online dominance PlayStation Network offers core services for free Wii Channels and Wii Connect24 create an open online system Nintendos WiFi Connection offers free roaming gaming Xbox Live continues to hold a strong position through it two-tired system Xbox Live Arcade offers causal gaming to the video game console audience All of the major players are placing a strong emphasis on online services PS3 set to have the largest user base for online services Publishers aim to exploit the long-tail through digital distribution Games companies explore alternative revenue generation strategies Online gaming provides a perfect opportunity for advertising Micro payment models are seen as a possible opportunity to increase revenue Industry activity highlights the shift towards new revenue generation tactics in the sector Acquisitions consolidate the once fragmented publishing industry Big firms begin to take in-game advertising seriously APPENDIX Definitions Further reading Ask the analyst List of Figures Figure 1: Console pricing strategies, 1985 2006 Figure 2: Comparison of online services for next-generation consoles Figure 3: Online users for next-generation consoles Figure 4: Exploiting the long-tail: the push for digital distribution For more information visit http://www.researchandmarkets.com/reports/c50480 Source: Datamonitor |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion