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Uncover Future Trends and Opportunities in the Chinese Spirits Market.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48099) has announced the addition of Datamonitor's new report: Spirits in China to their offering.

The Spirits in China industry profile is an essential resource for top-level data and analysis covering the spirits industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope of this title:

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

* Supported by the key macroeconomic mac·ro·ec·o·nom·ics  
n. (used with a sing. verb)
The study of the overall aspects and workings of a national economy, such as income, output, and the interrelationship among diverse economic sectors.
 and demographic data affecting the market

* Highlights of this title:

* Detailed information is included on market size, measured by both value and volume

* Market shares are covered by manufacturer and/or brand

* Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The spirits market consists of the sale of brandy, gin & genever, liqueurs Liqueurs are high-alcohol, high-sugar beverages with added flavorings usually derived from herbs, fruits, or nuts.

Liqueurs are distinct from flavored liquors, fruit brandy and eau de vie which contain no sugar.

Most liqueurs range between 15 and 70 percent alcohol by volume.
, rum rum, spirituous liquor made from fermented sugarcane products. Prepared by fermentation, distillation, and aging, it is made from the molasses and foam that rise to the top of boiled sugarcane juice. , specialty spirits, tequila tequila

Distilled liquor, usually clear in colour and unaged, made from the fermented juice of the Mexican agave plant. (See agave family.) It contains 40–50% alcohol.
 & mezcal, vodka and whisky.

Any currency conversions used in the compilation of this report have been calculated using 2004 average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2004.

For the purposes of this report, Asia-Pacific is comprised of Australia, China, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , India, Japan, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. , Philippines, Singapore, South Korea, Taiwan, and Thailand.

Chapter 1.

Market overview

1.1 Market Definition

1.2 Research Highlights

1.3 Market Analysis

Chapter 2.

Market value

Chapter 3.

Market volume

Chapter 4.

Market segmentation Market Segmentation

A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action.
 i

Chapter 5.

Market segmentation ii

Chapter 6.

Market share

Chapter 7.

Competitive landscape

Chapter 8.

Leading companies

8.1 Kirin Brewery Company Kirin Brewery Company, Ltd. (麒麟麦酒株式会社  , Limited

8.2 Diageo plc

8.3 Pernod Ricard Pernod Ricard (Euronext: RI) is a French company producing alcoholic beverages. Their most famous product, Pernod Anise (40% alcoholic volume) and Ricard Pastis, are both pastis, and often referred to as simply Ricard or Pernod.  

8.4 Remy Cointreau

Chapter 9.

Distribution

Chapter 10.

Market forecasts

10.1 Market Value Forecast

10.2 Market Volume Forecast

Chapter 11.

Macroeconomic indicators

Chapter 12.

Further reading

12.1 Sources

12.2 Related Related Research

List of Tables

Table 1: China Spirits Market Value: $ million, 2001-2005

Table 2: China Spirits Market Volume: Liters million, 2001-2005

Table 3: China Spirits Market Segmentation I: % Share, by Value, 2005

Table 4: China Spirits Market Segmentation II: % Share, by Value, 2005

Table 5: China Spirits Market Share: % Share, by Volume, 2005

Table 6: China Spirits Distribution: % Share, by Volume, 2005

Table 7: China Spirits Market Value Forecast: $ million, 2005-2010

Table 8: China Spirits Market Volume Forecast: Liters million, 2005-2010

Table 9: China Size of Population (million) , 2001-2005

Table 10: China GDP GDP (guanosine diphosphate): see guanine.  (1995=100), 2001-2005

Table 11: China Inflation, 2001-2005

Table 12: China Exchange Rate, 2001

For more information visit http://www.researchandmarkets.com/reports/c48099

Source: Datamonitor
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Date:Jan 10, 2007
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