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Uncover Fresh Insights Into The Changing Attitudes And Behaviours Affecting Consumers Food Preparation Choices In The Home.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48807) has announced the addition of "Changing Cooking Behaviours & Attitudes: Beyond Convenience" to their offering.

Changing Cooking Behaviours & Attitudes tracks the evolving nature of consumer's food preparation practices as a variety of lifestyle and societal so·ci·e·tal  
adj.
Of or relating to the structure, organization, or functioning of society.



so·cie·tal·ly adv.

Adj.
 factors continue to fuel a shift to convenience. It also discusses how many consumers are attempting to reassert reassert
Verb

1. to state or declare again

2. reassert oneself to become significant or noticeable again: reality had reasserted itself

Verb 1.
 themselves in the kitchen, offering opportunities to industry actors who can deliver convenience, health, indulgence indulgence, in the Roman Catholic Church, the pardon of temporal punishment due for sin. It is to be distinguished from absolution and the forgiveness of guilt. The church grants indulgences out of the Treasury of Merit won for the church by Christ and the saints.  and comfort needs.

Scope of this title:

- A unique survey of home cooking behaviours was conducted with 5,000 consumers across the US and Europe during June 2006

- In-depth quantitative data covering at-home meal occasions, including dinner by cooking type (scratch-, part- and fully-prepared)

- Detailed action points offering practical strategies based on the trends and insights analyzed an·a·lyze  
tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es
1. To examine methodically by separating into parts and studying their interrelations.

2. Chemistry To make a chemical analysis of.

3.
 in the report

- Countries covered: France, Germany, Italy, Netherlands, Spain, Sweden, UK, US

Highlights of this title:

- Consumers attitudes still largely favour scratch-cooking (52% of European dinner occasions and 44% in the US) and increasing people are aspiring as·pire  
intr.v. as·pired, as·pir·ing, as·pires
1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom.

2.
 to alter day-to-day cooking behaviours to more accurately reflect this. Cooking skills, especially amongst younger consumers are associated with a "new cool" and are seeing signs of a renaissance.

- Despite a growing interest in cooking as a showpiece show·piece  
n.
Something exhibited, especially as an outstanding example of its kind.


showpiece
Noun

1. anything displayed or exhibited

2.
 event, the overall trend continues to be a move away from traditional forms of cooking towards convenience options. Fragmenting mealtimes, erosion of basic cooking skills and a desire to use free-time for other activities will continue to fuel the desire for time-saving, easy meal solutions.

- Consumers meal choices and methods of food preparation are the product of the tension between the three consumer mega-trends of convenience, health and sensory sensory /sen·so·ry/ (sen´sor-e) pertaining to sensation.

sen·so·ry
adj.
1. Of or relating to the senses or sensation.

2.
 indulgence. Solutions that hit all three areas, such as the emergent emergent /emer·gent/ (e-mer´jent)
1. coming out from a cavity or other part.

2. pertaining to an emergency.


emergent

1. coming out from a cavity or other part.

2. coming on suddenly.
 meal assembly industry, or help in establishing producers as consumers trusted helpers will be well placed to benefit.

Reasons to order your copy:

- Uncover fresh insights into the changing attitudes and behaviours affecting consumer's food preparation choices in the home

- Obtain exclusive data on cooking occasions and consumers cooking practices in the US and Europe

- Improve your marketing strategy by targeting the most profitable occasions and their accompanying need states

For more information, visit http://www.researchandmarkets.com/reports/c48807

Source: Datamonitor
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 18, 2007
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