Ultra Motorcycle Co. Changes Ticker Symbol.

Business Editors & Automotive Writers

MIRA LOMA, Calif.--(AutomotiveWire)--Feb. 12, 2001

Ultra Motorcycle Co. (OTCBB:UMCC)("UMC")(www.ultracycles.com) announced that UMC has changed its ticker symbol from "BIKR" to "UMCC."

The change, which was prompted by the company's formal name change to "Ultra Motorcycle Company" last month, will take effect with the commencement of trading on Monday, Feb. 12, 2001.

Ultra Motorcycle is a leading designer, manufacturer and distributor of high-quality, American-made heavyweight cruiser motorcycles. UMC's models include the Sledgehammer, Fat Pounder, Ground Pounder, Ground Pounder ST, Avenger, Jackhammer ST, Wide One, Wide Two and recently introduced Titanium Series I and Fat Pounder ST.

All of the Ultra models are manufactured at the company's corporate headquarters and manufacturing facility in Mira Loma. Ultra motorcycles are distributed through a nationwide dealer network.

Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. Specific factors that might cause such a difference might include, but not be limited to, those referenced in the company's filings with the Securities and Exchange Commission. The forward-looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.