Ultra Motorcycle Co. Appoints New Chief Executive Officer.

Business Editors & Automotive Writers

MIRA LOMA, Calif.--(AutomotiveWire)--June 6, 2001

Ultra Motorcycle Co. (OTCBB:UMCC) today announced the appointment of Steven A. Saslow to CEO, effective May 30, 2001.

Saslow's appointment is subject to the approval of the bankruptcy court.

Saslow was chairman and CEO of SJS Entertainment Corp., and, after its acquisition by SFX Entertainment, the executive vice president of SFX Network Group. An avid enthusiast and collector of motorcycles for more than 30 years, Saslow brings an extensive background in innovative sales, marketing and management to Ultra Motorcycle.

In making the announcement, company Chairman John Russell remarked: "Mr. Saslow brings a fresh and new perspective to every aspect of our business. As we work quickly to emerge from our Chapter 11 filing, Mr. Saslow will help provide the stability, direction and growth for Ultra Motorcycle Co. to realize its leadership potential in the marketplace."

Saslow commented: "This is a tremendous opportunity for me to apply my background and knowledge in sales and marketing in the motorcycle industry. The fundamentals of quality, styling and proper price positioning are already in place throughout the entire lineup of Ultra Motorcycles.

"Growing the dealer network and brand awareness will be the next step to increasing sales and return profits to this organization. I look forward to some very exciting announcements and product introductions in the near future."

Ultra Motorcycle is a leading designer, manufacturer and distributor of high-quality, American-made heavyweight cruiser motorcycles. Ultra Motorcycle models include the Sledgehammer, Fat Pounder, Fat Pounder ST, Ground Pounder, Ground Pounder ST, Avenger, Jackhammer ST, Wide One, Wide Two and Titanium Series 1 and 2.

All of the Ultra models are manufactured at the company's corporate headquarters and manufacturing facility in Mira Loma. Ultra Motorcycles are distributed through a nationwide dealer network.

Certain matters discussed herein are "forward-looking" statements intended to qualify for the safe harbors from liability in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from those anticipated as of the date hereof. The company's liquidity, capital resources and the results of operations may be affected from time to time by a number of factors and risks, including, but not limited to, the ability of the company to arrange new financing; operate successfully under a Chapter 11 proceeding; obtain shipments and negotiate terms with vendors and service providers; fund and execute a new operating plan for the company; attract and retain key executives and associates; meet competitive pressures which may affect the nature and viability of the company's business strategy; generate cash flow; attract and retain dealers and customers; and manage its business notwithstanding potential adverse publicity. The forward-looking statements contained herein are only made as of the date hereof and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.