Ultimate Fighting Championship(R) Launches On Demand Web Site Built and Powered by Entriq; UFC(R) Fans Can Access Content On Pay-Per-View or Subscription Basis; Stringent Security Measures Protect Against Content Piracy and Fraud.

SAN DIEGO, Calif. -- Entriq, a company that helps content providers realize new revenue streams from their digital content, today announced it has partnered with Ultimate Fighting Championship(R) (UFC(R)) to enable its new on-demand Web site. Launching this week, "UFC On Demand" (www.video.ufc.com) offers fans a wealth of content including live streaming, a library of downloadable UFC events, and preliminary-round fights that are not available for viewing anywhere else. Entriq is powering the digital store-front for the Web channel, and is providing all the back-end tools, including state of the art security measures to protect against content piracy and fraudulent access.

"As the fastest growing sport in America, the UFC is striving to satisfy the demand for state-of-the-art multimedia portals for our fans," said Dana White, UFC President. "With Entriq, UFC On Demand offers radical new content on either a subscription or pay-per-view basis. By partnering with a company that manages the entire content distribution process, we can focus on our sport and growing the UFC brand."

"UFC is the hottest ticket in sports right now and it is also a company that is doing everything right as it makes the leap into Internet TV," said Scott Crowder, chief operating officer of Entriq. "Not only is it offering its fans a compelling and versatile content portal, but it has protected itself against the two greatest content distribution hazards: loss of revenue due to rampant video piracy and technology that becomes obsolete if UFC should choose to move content onto portable devices or IPTV platforms."

UFC is making a strong market push for its new Web channel, which includes a wide array of live and on-demand programming, made available to fans under different pricing structures. Consumers have on-demand access to approximately 40 UFC fights at any given time, including preliminary fights not available anywhere else. In addition, the site will offer live streaming events, downloadable episodes of the Spike TV/UFC reality show The Ultimate Fighter(R), and the ability to download files in either 700k or 1,500k file sizes.

A hosted solution, Entriq is providing UFC with the tools to effectively manage and monetize their digital content on the new Web channel. Specific features include:

--A comprehensive and graphically rich digital store with search functionality.

--Enhanced security features through additional fraud management and encryption layers on top of basic DRM.

--Both pay-per-view and subscription models for obtaining content.

--Extensive promotional capabilities such as gift certificates and discount pricing models.

--Geo-targeting services that restrict access to content to select geographies.

Entriq's technology also integrates cross-platform capabilities that would allow UFC to easily expand its content distribution program to other channels (i.e., mobile or IPTV) in the future.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship(R) brand is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC(R) organization produces approximately eight live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in , Globosat in and Bravo in the . Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company. For more information, or current UFC fight news, visit www.ufc.com.

About Entriq

With 20 years of experience operating in the traditional pay media world, Entriq Inc. has taken this knowledge and deployed it in new media environments and now provides a full, end-to-end solution to secure and monetize multimedia content for broadband, mobile and IPTV consumers worldwide. Entriq's products and services give content and service providers the complete tools needed to manage and protect valuable media assets they wish to track and/or sell. Entriq clients include some of the world's largest content, network and service providers in the pay media industry, including MTV Networks, WWE, NBC Universal, Inc., NPG (Prince's lifestyle Web site), UFC and the International Olympic Committee. Entriq provides DRM agnostic solution on a modular platform that is highly scaleable. In March of this year alone Entriq delivered over 33 million for MTV Overdrive alone. Entriq is based in San Diego, CA and is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (NASDAQ: NPSN). For more information visit http://www.entriq.com.