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Ulead Delivers Consumer and Professional Editing Solutions for Panasonic DVD-RAM/R Drive; Adds New Support for DirectRecording of DVD Videos to Rewritable and Write-Once DVD Discs.

Business Editors/High-Tech Writers

MILPITAS, Calif.--(BUSINESS WIRE)--June 20, 2001

Panasonic and Ulead Systems Ulead Systems is a Taiwanese computer software company headquartered in Neihu district in Taipei, Taiwan. History
Ulead was founded in August 5, 1989 by Lotus Chen, Lewis Liaw and Way-Zen Chen.
 Inc. announced today that Ulead VideoStudio Ulead VideoStudio is a video editing software from Ulead. Being one of the most powerful ones available to a mass commercial market, it allows amateurs to create and edit audio and video in a professional style.  5.0 DVD DVD: see digital versatile disc.
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 Edition, a new version of the widely used Ulead consumer video editing software Video editing software is application software which handles the editing of video sequences on a computer. It usually includes the ability to import and export video, cut and paste sections of a video clip, and add special effects and transitions; and it sometimes includes the , supports Panasonic's new 4.7GB combination DVD-RAM/R drive, DVDBurner(TM). Ulead is also offering a downloadable version of Ulead DVD Plug-in that will enable VideoStudio 5.0 and MediaStudio Pro 6.0 users to record DVD videos directly to a Panasonic DVDBurner drive without requiring any additional software. With DVDBurner, Ulead customers can record to rewritable DVD-RAM A rewritable DVD disc endorsed by the DVD Forum. Using phase change technology, DVD-RAMs are like removable hard disks, and the media can be rewritten 100,000 times compared to 1,000 times for DVD-RW and DVD+RW. The first DVD-RAM drives with a capacity of 2.6GB (single sided) or 5.  media for random-access editing and to secure, write-once DVD-R (DVD-Recordable) A write-once (read only) DVD disc for both movies and data endorsed by the DVD Forum. DVD-Rs are often called "DVD Dash Rs" or "DVD Minus Rs" to distinguish them from the competing "Plus R" format (see DVD+R).  General media for playback by nearly every DVD drive, player and recorder available.

Ulead VideoStudio 5.0 DVD Edition is a completely integrated PC video editing See nonlinear video editing and video editor.  solution that enables consumers to turn home videos into entertaining, theater-quality movies. A simple, step-by-step workflow guides the user from video capture to editing and export. With the convenient storyboard A sequence of images and annotations for a cartoon, animation or video. Storyboards are previews of the final version and typically contain mockups rather than final art and images. Before computers, storyboards were drawn with pen and ink on lightweight cardboard.  and timeline modes, users can quickly and easily add striking titles, 3-D transitions, video filter effects, video/graphic overlays and audio music or voiceovers.

By adding the Ulead DVD Plug-in recently developed for DVDBurner, the earlier version of VideoStudio and Ulead's MediaStudio Pro 6.0 can be used to produce content in the DVD format See VOB and DVD.  and store it using the combination DVD-RAM/R drive.

MediaStudio Pro 6.0 is an award-winning non-linear digital video editing solution that is used by professional content developers around the globe. Corporate marketing departments also use MediaStudio to quickly create presentations, merchandising and promotional materials as well as interactive training materials and special event videos. The software includes integrated tools for video capture, editing, animated video painting, vector-based drawing, audio editing Audio editing is the process of taking recorded sound and changing it directly on the recording medium (analog) or in RAM (digital).

Audio editing was a new technology that developed in the middle part of the 20th century with the advent of magnetic tape recording.
 and numerous transitions and filters.

With the Panasonic DVDBurner, finalized videos and clips can be organized by categories, using a single-sided 4.7GB DVD-RAM disc to store up to 2 hours of high-quality videos for less than a penny per Megabyte. The ability to edit and overwrite (1) A data entry mode that writes over existing characters on screen when new characters are typed in. Contrast with insert mode.

(2) To record new data on top of existing data such as when a disk record or file is updated.
 the DVD-RAM discs more than 100,000 times makes the media even more cost-effective. Video, audio, image and data files can be added to the disc and deleted just like a hard drive. And with DVD-RAM technology's random access capabilities, users can jump to a specific video or even a specific video frame almost instantly for editing or playback.

For archiving or sharing videos and small-scale distribution, users can switch from recording to rewritable DVD discs to write-once DVD simply by inserting a broadly compatible DVD-R General disc into the Panasonic DVDBurner.

"Panasonic's new DVDBurner delivers a new level of flexibility, performance and compatibility to corporate and home video producers at a price point they can afford," said Lewis Liaw, senior vice president of engineering at Ulead Systems, Inc. "With rewritable and write-once DVD functionality in the same drive, users have the best of both worlds."

The Panasonic DVDBurner writes to DVD-R General media at a full 11.08Mb/sec. The DVD-RAM media can be written to at 22.16Mb/s (equivalent to 18x CD) excluding verification. In addition to being able to play back DVD Forum A membership organization devoted to defining DVD standards for read-only, rewritable, write-once, video and audio use. Members participate in working groups to develop new standards.  standard DVD video, DVD-ROM DVD-ROM: see digital versatile disc.

A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc.
 and DVD-R discs, the versatile drive provides 24x CD read performance, making it exceptionally versatile.

"Ulead continues to set the pace in the video editing and authoring arenas," said Mark Shibata, marketing general manager of Panasonic Industrial Company. "By enhancing their products with advanced DV and MPEG-2 capabilities and adding support for the Panasonic DVDBurner, they make it possible for professionals, businesses and consumers to maximize the benefits that the DVD format offers."

Pricing, Availability

Ulead markets VideoStudio 5.0 DVD Edition and MediaStudio Pro 6.0 to OEMs, resellers and end users. The products are available in retail and online stores for an estimated street price of $129.95 for VideoStudio 5.0 DVD Edition and $495 for MediaStudio Pro 6.0. Both products can also be purchased direct at Owners of VideoStudio 5.0 and MediaStudio Pro 6.0 can add the DVD capabilities to their programs by downloading the Ulead DVD Plug-in from for $39.95.

The Panasonic DVDBurner drive is available for immediate delivery to OEMs and through authorized channel partners. The industry-standard combination rewritable and write-once drive has a suggested retail price under $600. Bare single-sided DVD-R media is available from Panasonic and other media manufacturers with a retail price of about $10. Bare 4.7GB DVD-RAM media from Panasonic and other media producers can be overwritten more than 100,000 times and has a suggested retail price of approximately $25.

About Ulead Systems

Ulead Systems, Inc. develops innovative video, imaging and Web graphics applications to help users communicate their ideas effectively and creatively to audiences around the world. The company's award-winning products include Ulead(R) PhotoImpact(R), Ulead(R) VideoStudio(TM), Ulead MediaStudio Pro Ulead MediaStudio Pro (MSP) is a real-time, timeline based prosumer level non-linear video editing software by Ulead Systems. It is a suite of 5 digital video and audio applications, including: Video Capture, Video Paint, CG Infinity, Audio Editor (TM), Ulead Photo Express(TM), Ulead(R) COOL 3D(TM), Ulead(R) GIF Animator(TM), Ulead(R) Photo Explorer(TM), Ulead(R) GIFX.Plugin(TM), and Ulead(R) COOL 360(TM). Ulead also supports the burgeoning Web graphics community with a cutting-edge line of Web Utilities software products that focus specifically on Web graphics and animation design. For more information on the company, its products and services, please visit Ulead's Web site at or call 800/85-ULEAD (800/858-5323).

About Panasonic

Panasonic is the best known brand name of Osaka, Japan-based Matsushita Electric Industrial Co., Ltd. (NYSE NYSE

See: New York Stock Exchange
:MC), one of the world's leading producers of electronic and electric products for consumer business and industrial use. Panasonic Industrial Company is a unit of Matsushita Electric's principal North American North American

named after North America.

North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 subsidiary, Matsushita Electric Corporation of America. Additional information on Panasonic and Matsushita Electric is available at

For more information on the Panasonic DVD-RAM/R OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  drive and DVD media, contact Panasonic Industrial Company, 1600 McCandless Drive, Milpitas, CA 95035; 408/945-5600, FAX 408/262-4214, E-mail Or, visit the company's Web site at For more information on Panasonic-branded DVD-RAM/R drives and DVD media, contact Panasonic Digital Document Company, Two Panasonic Way 7D-8, Secaucus, NJ 07094 800/742-8086, or E-mail In Canada, contact Panasonic Canada, Ambler Drive, Mississauga, Ontario L4W 2T3, Canada; 905/238-2254, FAX 905/238-2414, E-mail

Note to Editors: Ulead Systems, Inc. is not a part or in any way legally affiliated with Panasonic Industrial Company. Panasonic Industrial Company assumes no responsibility for the performance of or customer satisfaction with Ulead's products. All company and/or product names are trademarks and/or registered trademarks of their respective manufacturers. Features, pricing, availability and specifications are subject to change without notice.
COPYRIGHT 2001 Business Wire
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 20, 2001
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