Ubermodel Gisele Hits the Beach Wearing a Towel and Milk Mustache; Latest Milk Mustache Ad to Debut in 2001 Sports Illustrated Swimsuit Issue.
Business Editors, Entertainment Writers
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WASHINGTON--(BUSINESS WIRE)--Feb. 13, 2001
Today, Gisele Bundchen steps off the runway and onto a sandy beach Sandy Beach (location ) is on the South Shore of Oʻahu in Hawaiʻi. It is known for its shorebreak for bodyboarding and bodysurfing. The area is also known for its strong current and dangerous shorebreak. wrapped in a towel to sport the universal symbol of milk lovers -- the milk mustache. In her new ad, Gisele reminds men that one in five victims of the bone-crippling disease osteoporosis is male. Osteoporosis, a bone thinning disease, affects more than 28 million Americans and can strike at any age.
The new ad featuring a milk-mustachioed Gisele debuts in the famous and much-anticipated annual Sports Illustrated Swimsuit Issue The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated magazine. It features top fashion models wearing designer swimwear in exotic locales. New issues come out around the middle of February or later. It was first published in 1964. , which goes on sale February 16.
The ad copy reads:
Weak in the knees? Want strong bones? One in five victims of osteoporosis is male. And the calcium in lowfat milk can help prevent it. There, now you really can say you bought this magazine for the articles.
"For many men, the Sports Illustrated's Swimsuit Issue is the most anticipated magazine to hit the shelf or mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). every year," said Kurt Graetzer, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Milk Processor Education Program. "This attention-grabbing photo of one of the most beautiful women in the world wearing a milk mustache is a great way to reach millions with the important health message that men can fall victim to osteoporosis if they don't get enough calcium in their diet."
The annual Sports Illustrated Swimsuit Issue, which has delighted fans each winter for more than twenty-five years, is the magazine's biggest seller.
According to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. the National Academy of Sciences, adults aged 19-50 should get at least 1,000 mg of calcium each day, the equivalent of drinking at least three, 8-ounce glasses of milk. The calcium in milk helps to maintain bone strength and helps prevent osteoporosis, which is responsible for more than 1.5 million fractures annually.
The 'got milk?(R)' Milk Mustache marketing campaign is jointly funded by the nation's fluid milk processors and America's dairy farmers Dairy Farmers is one of Australia's largest and oldest dairy manufacturers, established in 1900, supplying products to local and international markets such as eastern Europe, the Middle East and Asia. . The multi-faceted campaign was initiated to educate consumers and correct misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun. about milk. A series of educational brochures for consumers is available by visiting the milk Web site at http://www.whymilk.com.
'got milk?(R)' is licensed by Dairy Management Inc.(TM)(DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). ) and the National Fluid Milk Processor Education Board.
DMI and state, regional and international organizations manage the American Dairy Association(R), the National Dairy Council(R)and the U.S. Dairy Export Council(R).
The MilkPEP program was developed under the guidance of the National Fluid Milk Processor Promotion Board, an organization funded by U.S. milk processors.
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