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USANA Wins DSA Industry Innovation Award.


SALT LAKE CITY--(BUSINESS WIRE)--May 28, 1999--

USANA USANA United States of America Netball Association
USANA United States Army Nuclear Agency
 Inc., (Nasdaq: USNA USNA
abbr.
United States Naval Academy
) The Direct Selling Association The Direct Selling Association or DSA is the American national trade association of leading firms that manufacture and distribute goods and services sold directly to consumers typically through in-home or person-to-person sales.  (DSA (1) (Directory Server Agent) An X.500 program that looks up the address of a recipient in a Directory Information Base (DIB), also known as white pages. It accepts requests from the Directory User Agent (DUA) counterpart in the workstation. ) has given USANA Inc. its 1999 Industry Innovation Award, recognizing the company for its web site at www.usana.com.

USANA's science-based, 2000-page website draws an average of 4.5 million hits per month and approximately 100,000 user sessions per day.

Presented at its annual convention held in San Diego, May 23-25, the award is given to recognize a DSA-member company that has developed an innovative approach to direct selling and exemplifies a positive image for the industry.

The DSA is the national trade association of the leading firms that market directly to consumers, including Amway, Avon (AVP AVP

arginine vasopressin.
), Mary Kay, NuSkin (NUS), Shaklee, and Tupperware. The Association is a self-regulating organization that actively promotes high levels of business ethics among its 140 members.

"In 1995, we started our Internet project with a vision of what it could become," said USANA's President, Dr. Myron Wentz. "We began pioneering a credible Internet source of science-directed nutrition information for our customers. We plan to continue to build our website into a leading e-commerce site."

USANA Inc. develops and manufactures high quality nutritionals, personal care and weight management products that are sold directly to approximately 30,000 preferred customers and 118,000 distributors throughout the United States, Canada, Australia, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  and the United Kingdom. More information on USANA can be found at http://www.usana.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act.

Actual results could differ materially from those projected in the forward-looking statements, which involve a number of risks and uncertainties, including reliance upon the company's independent distributor network, government regulation of products, manufacturing and marketing and risks associated with international expansion, and should be considered in conjunction with the cautionary statements contained in USANA's most recent filing with the Securities and Exchange Commission on Form 10-Q Form 10-Q

See 10-Q.
 and 10-K.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 28, 1999
Words:334
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