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USA Technologies Vending Machine Survey Confirms Consumers Spend Average 50% More When Paying with Credit/Debit Cards; Validates Card Companies' Growing Investment in Cashless Micro-Transactions.


MALVERN, Pa. -- USA Technologies (OTC Bulletin Board OTC Bulletin Board

An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system.
:USAT USAT USA Today (newspaper)
USAT USA Triathlon
USAT Ultra Small Aperture Terminal
USAT United States Army Transport
USAT United States Archery Team
USAT Universal SIM Application Toolkit
USAT United Savings Association of Texas
) announced today that consumers spend 50% more on average at vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards.  when they can make purchases using their credit or debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. .

The 50% increase in average ticket is similar to the increase seen at quick serve restaurants when card transactions were introduced two years ago, driving an almost overnight acceptance of cashless transactions by the fast food industry.

The survey was conducted by USAT from the analysis of 633,120 cashless transactions totaling $1.2 million in value through 500 mainstream vending machines equipped with the e-Port(R) cashless transaction readers. Click on the following link to view one sample of the survey results: http://www.usatech.com/imgs/e-port_cashless_survey.jpg

"This is the most important confirmation we have that when people use credit and debit cards when purchasing from vending machines, they buy more," said Jim Turner Jim Turner can refer to:
  • Jim Turner (American football), the American football player
  • Jim Turner (baseball player), a Major League Baseball pitcher
  • Jim Turner (comedian), Comedian/Actor famous for his Randee of the Redwoods character on MTV & as Kirby Carlisle on
, VP & Channel Manager Intelligent Vending(R) at USA Technologies.

Card purchases at airports, train terminals and roadside rest areas saw a 52% increase over cash, with the average ticket price for a card purchase rising to $2.33, compared with $1.53 for cash. Card purchases at theme parks, zoos The following is a partial list of zoological gardens (zoos): Africa
, museums, and theatres generated an additional 82% in average ticket, with cardholders spending $3.29 per purchase, compared with $1.81 for cash.

Vending machines located in office buildings saw a 28% increase in average ticket, and for the first time the average ticket price rose above $1.00.

"The goal of every vending machine operator is to increase what consumers spend in their vending locations, driving greater revenue and profit, and this survey demonstrates that people will buy more when credit/debit is an option for payment," said Mr. Turner.

The survey validates why card companies like MasterCard, Visa and American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.  are investing heavily to break into the micro-payments market.

"Card companies see the 8 million placements in the $40 billion U.S. vending industry as one of the last remaining major opportunities to convert to card transactions. They know consumers will buy more from vending machines when using cards just as they know more and more consumers are prepared to use their cards to make micro-transactions of $1.00-$5.00," said Mr. Turner.

What is at stake is no secret.

The Wall Street Journal recently reported that micro-transactions generated $25 billion in revenue for the card industry in 2005, and that card associations, including Visa, MasterCard and American Express -- saw micro-payments as a way to generate significant growth in card acceptance in the future from businesses that historically have not accepted cards. Click on the following link to view Robin Sidel's article "Credit-Card Firms Go for Small": http://www.usatech.com/dl/wsj_article_2005_11_01.pdf.

MasterCard and the other card companies have acknowledged USAT's leadership in cashless micro-transaction technology, and its breakthrough e-Port(R) radio frequency identification See RFID.  (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) solution for its contactless card payment system which targets micro-transactions.

"The cashless marketplace is here and now, and consumers want the ability and convenience to pay with whatever is 'top of their wallet'. Vending operators who don't change with the latest payment trends will lose valuable accounts to more progressive and responsive competitors, and the card companies are now helping to drive the trend," Mr. Turner said.

About USA Technologies:

USA Technologies is a leader in the networking of wireless non-cash transactions, associated financial/network services and energy management. USA Technologies provides networked credit card and other non-cash systems in the vending, commercial laundry Laundry can be:
  • items of clothing and other textiles that require washing
  • the act of washing clothing and textiles
  • the room of a house in which this is done
History of laundry
Before industrialization
, hospitality and digital imaging industries. USA Technologies is an IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  Business Partner. The Company has marketing agreements with Cingular Wireless, Honeywell, MEI, and ZiLOG Corporation. For further information on USA Technologies, please visit www.usatech.com.

Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and :

With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to, the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for its energy management products , the ability to obtain new customers and the ability to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 21, 2006
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