USA TODAY Ad Track: Chrysler Eagle ads rated effective.WASHINGTON--(BUSINESS WIRE)--July 10, 1995--Three-quarters of the television viewers familiar with a recent Chrysler Eagle ad campaign found the ads to be effective, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new Ad Track poll appearing in Monday's editions of USA TODAY USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . Of the 316 respondents most familiar with the Eagle ads, 75% said the ads were effective and 60% said they liked them. The margin of error is plus or minus 5.5 percentage points. About half of the 1,004 consumers polled said they hadn't seen the ads. This was due to the fact that Chrysler bought commercial time on TV shows that reach higher-income audiences. The Chrysler Eagle ads feature Chrysler spokesman Greg Kinnear Gregory Kinnear (born June 17, 1963) is an Academy Award-nominated American actor and television personality, who rose to stardom as the first host of E!'s Talk Soup. who challenges a policeman, a motorcyclist, a woman at the beach and others to drive the Chrysler Eagle. The biker intellectualizes the car's strengths, the woman compares the ride with her just-purchased Acura Legend The Acura Legend, sold as the Honda Legend outside the U.S., Canada, and parts of China, was a sporty luxury vehicle sold from 1986 to 1995 as both a sedan and a coupe. and the cop gets caught speeding. The ads were created by Bozell Worldwide. USA TODAY each week publishes Ad Track, the results of a poll conducted jointly with Louis Harris Louis Harris (born 6 January 1921) is an American opinion-polling entrepreneur, journalist, and author. He ran one of the best-known polling organizations of his time, Louis Harris and Associates (LHA) which conducted so-called Harris polls. and Associates to determine the effectiveness of a major advertising campaign. Ad Track appears every Monday in USA TODAY's Money section. The survey asks respondents whether they recall a certain campaign, if they like the campaign and how effective they feel that campaign is. USA TODAY is the only national, daily, general-interest newspaper in the country. It is printed via satellite at 33 locations across the USA and is available nationwide. USA TODAY's International Edition, printed in London; Lucerne Lucerne (l  sûrn`), Ger. Luzern (ltsĕrn`), canton (1993 pop. , Switzerland and Hong Kong, is available in more than 90 countries worldwide. CONTACT: USA TODAY, Arlington, Va. Steven Anderson, manager of media relations Office: 703/276-5872 Home: 703/815-3532 Fax: 703/558-3966 |
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