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US Men's Coloring Segment Increases between 2002 and 2004.


DUBLIN Dublin, city, Republic of Ireland
Dublin, Irish Baile Átha Cliath, county borough (1991 pop. 915,516), Leinster, capital of the Republic of Ireland, on Dublin Bay at the mouth of the Liffey River.
, Ireland Ireland, Irish Eire (âr`ə) [to it are related the poetic Erin and perhaps the Latin Hibernia], island, 32,598 sq mi (84,429 sq km), second largest of the British Isles.  -- Research and Markets (http://www.researchandmarkets.com/reports/c27413) has announced the addition of Hair Coloring in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

The $1 billion dollar hair coloring market is currently in decline, down 7.3% from $1.1 billion in 2003, due to a combination of product over-saturation, stiff competition between a few manufacturers, and lack of notable innovation to attract consumers' attention.

However, the men's coloring segment of the market, the only one to see increases between 2002 and 2004, is benefiting from building interest among men towards personal care and youthful appearance. Of the three top major manufacturers, Combe combe
Noun

same as coomb
, Inc. is the only one to see sales and share gains over the review period, indicating the potential power of the men's market. Furthermore, the growing tendency for teens to experiment with hairstyles and appearance has potential to infuse in·fuse
v.
1. To steep or soak without boiling in order to extract soluble elements or active principles.

2. To introduce a solution into the body through a vein for therapeutic purposes.
 sales into the market. The staggering sales increases of youth-oriented company Grainer indicates this potential.

In this report, we analyze the hypothesis that innovation and catering to burgeoning consumer groups interested in hair coloring will breathe some life into the market. A thorough analysis of the hair coloring market includes an evaluation of top concerns and priorities when choosing products, a breakdown of preferences by demographic characteristics, and statistics of purchasing location and frequency. A five-year market forecast estimates the future of hair coloring sales, with a statistical forecast of market performance and an outline of demographic and product trends.

This report includes all-over hair coloring and highlighting products for use at home. Included are permanent color products (those that do not wash out) as well as temporary rinses and semi-permanent color (both of which fade after a certain number of washings). Also included are hair bleaches and lighteners, which do not really color as much as remove color from the hair, and highlighting kits, which are used to accent overall hair color. Not included are tinted tint  
n.
1. A shade of a color, especially a pale or delicate variation.

2. A gradation of a color made by adding white to it to lessen its saturation.

3. A slight coloration; a tinge.

4.
 or glitter hair spray or "hair mascara Mascara (măs`kərə, mäs`kärä), town (1998 pop. 80,797), NW Algeria. The town is also known as Mouaskar. It is an administrative center, a garrison town, and a marketplace, noted for its white wine and for its trade in " wands that are used to apply temporary color accents.

Companies Mentioned:

L' Oreal

Procter & Gamble

Combe, Inc.

Revlon, Inc.

Clairol, Inc.

Garnier, Inc.

For more information visit http://www.researchandmarkets.com/reports/c27413.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 9, 2005
Words:361
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