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US Interactive and ThinkAmerican to Bring American Shopping Experience to Japan.

Business Editors & Multimedia Writers

PHILADELPHIA--(BUSINESS WIRE)--Oct. 17, 2000

Leading E-Business Solutions Company to Create

thinkamerican.com, Cultural Portal for ThinkAmerican, Inc.,

Using Sun Microsystems Technologies

U.S. Interactive, Inc. (Nasdaq:USIT), a leading Internet professional services company that provides businesses with customer focused Internet strategy, infrastructure technology, marketing, and creative services, today announced it completed www.thinkamerican.com, a cultural portal offering e-commerce created for ThinkAmerican, Inc. (TA), headquartered in Washington, D.C., with offices in New York and Tokyo.

"This project represents the core strength of US Interactive in helping global businesses target their consumer," said William C. Jennings, CEO, US Interactive. "This engagement leverages US Interactive's global expertise. We're privileged to work with ThinkAmerican to help contribute to the rapidly expanding Internet-enabled worldwide marketplace."

"Early on we recognized the tremendous potential in the Japanese market," said Arnie Cohen, CEO, ThinkAmerican. "While excited by the opportunity to grow our business, we recognized the complexities of dealing with multiple languages, currencies and cultural issues. US Interactive played a vital role in helping to develop strategy and implementing an exciting solution."

With an existing brick-and-mortar retail presence in Japan, thinkamerican.com is a natural extension of the company's business that brings American style, brands, and value to Japanese consumers. As a way to simplify online shopping and open the global marketplace, ThinkAmerican will partner with online and offline merchants and marketers who sell brand name products popular in America. Existing merchant Web sites will be translated into Japanese and reintegrated with the entertaining and informative thinkamerican.com portal.

Thinkamerican.com consumers will receive a unified mall-wide shopping cart and secure buying experience across all merchants with the backend transactions integrated into existing merchant fulfillment processes. Merchants will then ship the product to ThinkAmerican which aggregates orders and forwards them to the customer and provides tracking of orders in one online location.

Faced with the challenge of creating a site that captured the imagination of different cultures, US Interactive built a multi-lingual backend architecture that could support and enhance the user's browsing experience. This includes an administrative tool that allows for control over various aspects of the site in addition to integration with future merchants' data and categorization. US Interactive developed the site using Sun Microsystems (Nasdaq:SUNW) Java(TM) technology, while running on Sun's Solaris(TM) Operating Environment to enable the site administrator to easily work with the complicated bilingual content. This also empowers the site administrator to maintain and grow the site as new merchants join the portal.

"After carefully considering our security, reliability, and scalability requirements, I worked with US Interactive to conclude that Sun's platform provided the best solution for thinkamerican.com," says Avi Margolis, chief technology officer, ThinkAmerican.

"As a member of Sun Microsystems iForce(SM) eIntegrator Program, we're confident that the Sun platform would provide significant value to our solution," says Ajit Prabhu, chief technology officer, US Interactive. "With yet another Sun solution successfully deployed using Java technology, US Interactive will continue to work with Sun to offer our clients secure, high performance and high reliability solutions."

"Sun expanded its partner community earlier this year to include a new category of partners, iForce eIntegrators. Sun's iForce eIntegrators are essential in the creation of e-commerce strategy, design, architecture and ultimately deployment of their solutions," says Lynn O'Connor, director, Northeast Partner Region, for Sun Microsystems. "US Interactive is an important part of this program and we look forward to more successes such as ThinkAmerican."

Thinkamerican.com is expected to go live October 31, 2000.

About ThinkAmerican, Inc.

ThinkAmerican, Inc. is a global business to consumer commerce solutions provider focused on bringing American style retailers to the Asia Pacific region. ThinkAmerican boasts an internationally recognized team of industry leaders experienced in the fields of technology, fashion, entertainment, merchandising, and marketing, with more than five years of direct bricks-and-mortar experience in the Japanese retail arena. This wealth of knowledge drives the partnership with retailers, manufacturers and marketers interested in extending their reach globally into Japan's vast, high growth marketplace via the cost-effective, turnkey thinkamerican.com portal solution. To the consumer, thinkamerican.com is the source of entertaining and informative American culture content and quality brand name goods available for purchase in a comfortable and easy to use environment -- in the local language and currency. Secure online transactions, a state of the art fulfillment and acknowledgement system that allows consumers to track orders from placement to delivery, and a full service bilingual customer care center combine to exceed the highest expectations of quality and together with global pricing presents significant value to the Japanese consumer. The company, headquartered in Washington, D.C. with offices in New York and Tokyo, is funded exclusively by Soros Fund Management and American Malls International.

About U.S. Interactive, Inc.

US Interactive (Nasdaq:USIT) is a leading Internet professional services company that provides businesses with customer focused Internet strategy, technology, marketing and creative services. US Interactive helps companies leverage Internet and emerging technologies, including broadband and wireless, to transact business, communicate information and share knowledge across employees, customers and suppliers to create thriving businesses. Founded in 1994, US Interactive has served some of the world's leading companies including Adidas, AIG, Asia Online, Dairy Farm International, Deloitte Consulting, Disney Online, Sprint, Thomson Consumer Electronics and Toyota.

Forward Looking Statements

Certain statements made in this press release are not historical facts but are "forward looking statements" and may involve risks and uncertainties that could cause actual future results to differ materially and adversely from those anticipated by such statements. Included among the factors that could affect the Company's performance are the recent downturn in the Internet professional services market; the ability of the Company to meet its obligations under, or refinance, its present indebtedness, including the 80 million dollar note, most of which is owed to certain stockholders of the Company; the successful execution of the Company's current initiatives; concerns of our clients and prospects regarding our financial results; general economic conditions; fluctuations in operating results; our ability to effectively manage future growth, to retain and efficiently integrate our new executive management, and to identify, hire, train and retain, in a highly competitive market, individuals highly skilled in the Internet and its rapidly changing technology; significant revenue concentration in a limited number of clients; the lack of long-term contracts; our ability to enter into, and retain our existing, strategic relationships; market acceptance, rapid technological change, a decline in Internet usage, and intense competition in our market; our ability to effectively integrate the operational, managerial and financial aspects of prior and future acquisitions; and our ability to obtain financing when required. For a discussion of these and other risk factors that could affect the Company's business, see "Risk Factors" in the Company's Prospectus dated April 12, 2000 and the information set forth in the Company's Quarterly Report on form 10-Q.

The US Interactive name, design and e-Roadmap are registered service marks of U.S. Interactive, Inc. IVL Methodology,CAPTURE and e2e Solution are service marks of U.S. Interactive, Inc. All other company names and products are trademarks of their respective companies.

Sun, Sun Microsystems, the Sun logo, Java, Solaris and iForce are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and in other countries.

Note to Editors: Additional information, including other announcements, about U.S. Interactive, Inc. is available at www.usinteractive.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 17, 2000
Words:1231
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