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US Biometrics Corporation Concludes Highly Successful 2006 Holiday Season Sales Campaign of "The Q" - Residential Use of Fingerprint Biometrics for Password Management.


NAPERVILLE Naperville (nā`pərvĭl), city (1990 pop. 85,351), Du Page co., NE Ill., on the Du Page River, in a farm area; settled 1831–32, inc. as a city 1890. It is a major office and corporate center that grew markedly in the late 20th cent. , Ill. -- For the second straight year, US Biometrics The biological identification of a person. Examples are face, iris and retinal patterns, hand geometry and voice. Increasingly built into laptop computers, fingerprint readers have become popular as a secure method for identification.  Corporation has consciously been targeting the residential computer user for the sale of its retail password management product - The Q.
[TABLE OMITTED]


The marketing campaign has included multiple advertising means both on a local and national basis with the desire to appeal to the residential market and focusing on the challenges surrounding sur·round  
tr.v. sur·round·ed, sur·round·ing, sur·rounds
1. To extend on all sides of simultaneously; encircle.

2. To enclose or confine on all sides so as to bar escape or outside communication.

n.
 managing computer passwords and other pc credentials CREDENTIALS, international law. The instruments which authorize and establish a public minister in his character with the state or prince to whom they are addressed. If the state or prince receive the minister, he can be received only in the quality attributed to him in his credentials. . Orders for The Q were received and managed both online as well as through a call center and encompassed revenue from 46 of the 50 US states as well as including a number of international sales.

"Our goal with The Q and its introduction to the market in 2005 had some very specific objectives," states David Delgrosso, President of US Biometrics. "First, we wanted to explore another sales market other than our traditional commercial sector. Secondly, with the use of our biometric bi·o·met·rics  
n. (used with a sing. verb)
The statistical study of biological phenomena.



bi
 products increasing rapidly in the commercial marketplace, we wanted the opportunity to show residential customers how that technology could be applicable at home as well."

US Biometrics currently carries 11 different products which solve specific authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 and identification problems including controlling physical access to doors and enclosures, managing computer passwords in an enterprise environment, and solving various fraud issues in the financial industry.

About US Biometrics

Headquartered in Naperville, IL, US Biometrics designs and deploys a range of biometric technologies for financial, corporate, governmental, healthcare, manufacturing, and educational clients who require absolute authentication of customers and employees. For more information about US Biometrics and its comprehensive biometric solutions, contact Kelly Shoemaker, Vice President of Sales and Marketing, at 630-922-8200 or visit www.usbiometrics.com.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 9, 2007
Words:274
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