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UPS Extends NASCAR Sponsorship.


ATLANTA -- UPS (NYSE NYSE

See: New York Stock Exchange
: UPS) today announced it had signed a new five-year agreement with NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  to continue as the official express delivery company of the sport through the 2011 racing season.

The exclusive "Official Delivery Company" partnership extends a highly successful union dating back to UPS's initial entry into the sport in 2000. As part of the deal, UPS will continue providing its popular Trackside track·side  
n.
The area near a track, especially a racetrack.
 Services to the industry at all NASCAR NEXTEL Cup The NASCAR NEXTEL Cup Series is NASCAR's top racing series. It was formerly known as the Strictly Stock Series (1949), Grand National Series (1950-1971), and the Winston Cup Series (1972-2003).  Series races as well as logistics, freight and supply chain services.

Today, UPS serves as the delivery company to approximately 99 percent of the more than 1,000 NASCAR family businesses, race teams, race tracks, NASCAR business units, other NASCAR sponsors and suppliers. That represents a 55% increase in racing customers since UPS entered the sport.

UPS's decision to extend its relationship with NASCAR follows the company's decision in 2006 to move its team sponsorship with Dale Jarrett to the new #44 Toyota Camry, which debuts at the Daytona 500 on Feb. 18.

"Over the past seven years, our relationship with NASCAR has made UPS synonymous with America's fastest growing sport," said Patrick Guilbert, UPS vice president of sponsorships. "UPS is celebrating its 100th birthday in 2007 and as we look to the future, we know this NASCAR partnership is contributing to the long-term growth of our company."

UPS maintains six individual track sponsorships, including Bristol Motor Speedway Bristol Motor Speedway, originally known as Bristol International Raceway and Bristol Raceway is a NASCAR short track located in Bristol, Tennessee. It was constructed in 1960, and held its first NASCAR race on July 30, 1961. , California Speedway, Daytona International Speedway Daytona International Speedway is a superspeedway in Daytona Beach, Florida. It is a 2.5 mile (4 km) tri-oval race track facility with a seating capacity of 168,000 spectators. , Homestead-Miami Speedway, Richmond International Raceway Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Nextel Cup and Busch Series.  and Texas Motor Speedway Texas Motor Speedway is a superspeedway located in the northernmost portion of the U.S. city of Fort Worth, Texas -- the portion located in Denton County, Texas. The track layout is very similar to Atlanta Motor Speedway and Lowe's Motor Speedway (formerly Charlotte Motor .

The most visible part of UPS's role in NASCAR has been its popular "Race the Truck" advertising series, which returns once again in 2007. This year's ads will focus on Dale Jarrett trying to assemble the perfect pit crew. Jarrett will have several celebrity friends assist him with the search, but one can imagine it will take a unique group of people to handle such a unique race truck. The new series of ads will debut during the Daytona 500.

UPS also has been an active supporter of NASCAR's diversity efforts to embrace the expanding demographics of its fan base. In November, the company contributed $100,000 to five minority students at the NASCAR Technical Institute in Mooresville, N.C. The scholarships cover all school expenses except room and board for qualified minority students attending the institute. To date, UPS has provided $600,000 in scholarships to the program.

Headquartered in Atlanta, Ga., and celebrating its 100th birthday in 2007, UPS is the world's largest package delivery company and a global leader in supply chain services. Each day, the UPS pit crew of more than 427,000 dedicated employees delivers to more than 200 countries and territories worldwide. For more information, log onto www.racing.ups.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 15, 2007
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