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UNIVISION AND REVLON JOIN FORCES TO SAVE LIVES

 UNIVISION AND REVLON JOIN FORCES TO SAVE LIVES
 WASHINGTON, April 10 /PRNewswire/ -- Corporate partnerships that


make good business sense sometimes make even better common sense. Such is the case with the Revlon Foundation's funding and Univision's broadcast of the Spanish-language public service program "Una vez al ano...Para toda una vida." ("Once a year...For a lifetime.")
 The film co-produced by the Revlon/UCLA Women's Cancer Research Program and the National Cancer Institute, dramatizes the importance of early detection of breast cancer and the role of annual mammograms in combatting mortality resulting from the disease. Univision will air the program on Sunday, April 12, from 6-6:30 p.m. ET to its more than 600 broadcast and cable affiliates nationwide (check local listings).
 "The doctors tell us that 30 percent of breast cancer deaths could be prevented by early detection," said Revlon Chairman Ronald O. Perelman. "We felt that, given the impact of the English-language version of this film, we had to help get that message out to Spanish- speaking women."
 The film's broadcast will kick off National Minority Cancer Awareness Week (April 12-18). "The power of television to communicate and to build awareness is undeniable," said Joaquin F. Blaya, president of Univision, Inc. "As such, Univision has a social responsibility to help educate the Hispanic community on the effects of this disease and, more importantly, on how to detect and prevent it."
 The production quality and all-star cast of "Una vez..." is so compelling that the network is currently scheduling time for rebroadcast of the film throughout 1992. Hosted by Univision's Cristina Saralegui and well-known actor Edward James Olmos, the film features volunteer performances by internationally renowned stars, including Enrique Castillo, Ivonne Coll, Angelina Estrada, Ofelia Medina, Ricardo Montalban, Rita Moreno, Angela Moya, Lupe Ontiveros and Lucy Rodriguez.
 Revlon is the world's leading manufacturer of cosmetics, fragrances and personal care products. The company does business in over 100 countries around the globe.
 Univision, the nation's leading Spanish-language television network, reaches 90 percent of U.S. Hispanic households through its broadcast and cable affiliates nationwide.
 -0- 4/10/92
 /CONTACT: James Conroy of Revlon, 212-572-5980; or Grace Santana of Univision, 305-471-4068/ CO: Univision; Revlon ST: Florida IN: ENT SU:


JB-SS -- FL001 -- 7087 04/10/92 09:18 EDT
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Publication:PR Newswire
Date:Apr 10, 1992
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