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UNIVERSAL STUDIOS FLORIDA NAMES FRED J. LOUNSBERRY EXECUTIVE VICE PRESIDENT OF MARKETING

 ORLANDO, Fla., Dec. 2 /PRNewswire/ -- Fred J. Lounsberry has been named executive vice president of Marketing at Universal Studios Florida, it was announced today. In making the announcement, Universal Studios Florida President Tom Williams said: "Fred's extensive experience in the attractions business, innovative leadership abilities and unique sales and promotions strategies have been at the heart of Universal Studios Florida's incredible success. With Fred's management style and with all of the collective marketing talents already in place, I'm certain we'll continue to see record-breaking growth under his leadership."
 In his new position, Lounsberry has overall responsibility for domestic and worldwide marketing efforts, including sales, promotions, advertising, publicity, public relations, corporate sponsorship, backlot production and television development. He will report directly to Williams.
 One of the original members of the Universal Studios Florida startup team, he joined the company as vice president of Sales and Promotions in 1987. Most recently, Lounsberry held the position of senior vice president of Sales and Promotions, which he was elevated to in June 1992.
 A veteran of over 19 years in the attractions and special events business, Lounsberry came to Universal Studios Florida with an extensive and diverse background. As director of Sales and Marketing for Expo '86 in Vancouver, British Columbia, Canada, he was responsible for developing and executing the sales and marketing plan which generated over 22 million visitors to the event.
 Lounsberry also spearheaded the sales and marketing programs for both the 1984 World's Fair in New Orleans, and the 1982 World's Fair in Knoxville, Tenn. He began his career in the attractions business at Adventureland Park in Des Moines, Iowa, where over a 7-year period, he served in a number of operations, sales and marketing capacities.
 In addition, Lounsberry developed the worldwide marketing plan for Atlantis Submarines, the world's first tourist excursion submarine which now operates operates in Grand Cayman, Barbados, St. Thomas, U.S. Virgin Islands, Guam and Hawaii.
 A member of the Travel Industry Association of America's Planning Committee for Pow Wow and Europe Pow Wow, Lounsberry is also in his second year as chairman of the Attractions Committee for the Orlando/Orange County Convention and Visitors Bureau. He also serves on Advisory Board of the Hospitality Management Department at the University of Central Florida.
 Lounsberry holds a BA from the University of Iowa. He and his wife Michelle reside in Orlando with their 7-year-old son Andrew and 5-year- old twin daughters Stephanie and Valarie.
 -0- 12/2/93
 /CONTACT: Linda Buckley or Jim Hampton of Universal Studios Florida, 407-363-8220/


CO: Universal Studios Florida ST: Florida IN: LEI ENT SU: PER

AW-RK -- FL016 -- 9993 12/02/93 16:59 EST
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Publication:PR Newswire
Date:Dec 2, 1993
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