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UNIVERSAL PICTURES TO RELEASE 'FOR LOVE OR MONEY' ON OCT. 8

 UNIVERSAL CITY, Calif., June 17 /PRNewswire/ -- Universal Pictures' romantic comedy "For Love or Money," starring Michael J. Fox and Gabrielle Anwar ("Scent of a Woman") and directed by Barry Sonnenfeld ("The Addams Family"), will now open nationwide on Oct. 8, it was announced today by Tom Pollock, chairman of the MCA Motion Picture Group, and Casey Silver, president of production for Universal Pictures.
 Universal moved the film's release from July to October to avoid the congestion caused by the record number of pictures opening this summer. "`For Love or Money' is a picture that we believe in strongly and that has screened extremely well," said Pollock. "We think it will be to our advantage to open in the fall. Faced with a similar situation last year, 20th Century Fox had great success with opening `The Last of the Mohicans' in the fall instead of the summer, as originally planned.
 "The Columbus Day weekend is an ideal time to release a romantic comedy with wide audience appeal such as `For Love or Money.' Not only will the field be less crowded, but many theaters equipped with DTS, which are currently reporting record box office with `Jurassic Park,' will be available by then," Pollock added, referring to the new digital sound system for theaters that was introduced with Steven Spielberg's summer blockbuster.
 From Imagine Films Entertainment, "For Love or Money" stars Fox as an ambitious concierge at one of Manhattan's most exclusive hotels. Trying to raise money for his own luxury hotel, he agrees to look after an investor's beautiful mistress -- getting more than he bargained for when he falls in love with her.
 -0- 6/17/93
 /CONTACT: Alan Sutton of Universal Pictures, 818-777-4598/


CO: Universal Pictures; Imagine Films Entertainment ST: California IN: ENT SU:

LM-JL -- LA023 -- 3192 06/17/93 14:41 EDT
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Publication:PR Newswire
Date:Jun 17, 1993
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