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UNITED HERITAGE EXPLORES THE POSSIBILITY OF INTRODUCING HERITAGE LITE BEEF(R) INTO THE JAPANESE MARKETPLACE

 UNITED HERITAGE EXPLORES THE POSSIBILITY OF INTRODUCING
 HERITAGE LITE BEEF(R) INTO THE JAPANESE MARKETPLACE
 CLEBURNE, Texas, March 25 /PRNewswire/ --United Heritage Corporation, Cleburne-based holding company engaged in the production and sale of lite beef and cattle, today announced that Walter G. Mize, president and CEO of the company, returned yesterday from a marketing survey trip to Japan. The purpose of Mize's trip was to explore the possibility of introducing Heritage Lite Beef(R) into the Japanese marketplace.
 At the invitation of U.S. Congressman Joe Barton, Mize attended a Japan/Texas Conference in Tokyo together with approximately 30 other Texas businessmen, educators and Japanese business leaders. Mize and other members of the group attended a luncheon where they were addressed by Michael H. Armacoat, U.S. ambassador to Japan. Later Mize met with agriculture officials at the American Embassy. He also met with officials of the U.S. Meat Export Federation.
 Executives of Mitsui-Soko (Japan), business associates of United Heritage Corporation, introduced Mize to executives from Ito-Yokado Limited, one of Japan's leading food retailers. During their meeting, Ito-Yokado executives and Mize discussed the Ito-Yokado supermarket chain carrying Heritage Lite Beef(R).
 During his stay in Japan, Mize also visited several retail food outlets to observe Japanese beef marketing techniques.
 "If we decide that it's in the company's best interest to put forth the effort and the resources, I feel there is a good possibility we can enter the Japanese market," said Mize.
 Mize will report on his trip and give his recommendations at a board of directors meeting March 30, 1992.
 -0- 3/25/92
 /CONTACT: Walter G. Mize of United Heritage Corporation, 817-641-3681/ CO: United Heritage Corporation ST: Texas IN: FOD SU:


AH -- NY038 -- 1514 03/25/92 12:23 EST
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Publication:PR Newswire
Date:Mar 25, 1992
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