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UNITED AIRLINES ENHANCES ITS U.S. FIRST-CLASS SERVICE

 UNITED AIRLINES ENHANCES ITS U.S. FIRST-CLASS SERVICE
 CHICAGO, Sept. 16 /PRNewswire/ -- United Airlines today announced


enhancements to its first-class service on flights within the continental United States and to and from Hawaii, Puerto Rico, Bermuda and Canada. The changes include many of the same features already offered on United's international flights.
 "We want our first-class customers on U.S. domestic flights to experience the same level of quality and attention to detail we provide our international first-class and Connoisseur Class customers," said Adam M. Aron, senior vice president-marketing. "We have an excellent international product and, by applying what we've learned to the domestic market, we believe we'll offer the best first-class service to travelers flying within North America."
 In addition to international touches, such as electronic headsets, refresher towels and 100 percent Colombian coffee, United's customers flying first class within North America will see some new and distinct service features, such as lighter, more contemporary cuisine, USA Today Sky Radio -- featuring live news, opinion and sports, and Mrs. Fields cookies.
 United's current U.S. domestic first-class service includes:
 -- wide, comfortable seats;
 -- separate first class check-in and priority boarding;
 -- newly designed meals, featuring lighter, more healthful cuisine
 and, on selected flights, a choice of entrees;
 -- champagne and an impressive selection of premium wines and
 liquors;
 -- pre-departure juice, champagne and cocktails;
 -- table service with award-winning china, flatware, glassware and
 linen;
 -- and personal phones at every seat (on most aircraft).
 Beginning this month, United is adding the following elements to its U.S. first-class service:
 -- electronic headsets on all audio-equipped aircraft;
 -- USA Today Sky Radio on selected aircraft (all of United's
 domestic flights will offer Sky Radio by June 1993);
 -- complimentary issues of The Wall Street Journal, USA Today or
 local newspapers on all flights before 10 a.m.
 -- printed menus on all meal flights;
 -- contemporary cuisine on snack flights and a choice of cocktail
 snacks;
 -- Mrs. Fields cookies;
 -- cappuccino, 100 percent Colombian coffee and herbal teas;
 -- Mountain Valley Spring mineral water and ice water with lemon
 service;
 -- a new, attractive design for first-class ticket wallets, bag
 tags, napkin rings and printed menus;
 -- refresher towels on all meal flights;
 -- and priority baggage delivery.
 On Oct. 1, United will add increased inflight video programming and a newly redesigned inflight magazine, as well.
 "Some of the new elements of our domestic first-class service are subtle changes, but added together, they create a noticeable difference that is consistent with the quality and service expected of a world- class carrier," said Aron.
 United Airlines, a subsidiary of UAL Corp. (NYSE: UAL), provides passenger and cargo air transportation to 162 airports worldwide. United is one of the world's largest passenger airlines and the world's largest non-freighter cargo carrier. The airline currently offers more than 2,000 daily departures and carries more than 200,000 passengers. United operates major hubs in Chicago, Denver, San Francisco, Washington, Tokyo and London.
 -0- 9/16/92
 /CONTACT: Joe Hopkins, 708-952-5770, or evenings, 708-952-4088, or (investors) Pam Hanlon, 708-952-7501, both of United Airlines/
 (UAL) CO: United Airlines ST: Illinois IN: AIR SU: PDT


CK -- NY031 -- 0061 09/16/92 11:09 EDT
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Publication:PR Newswire
Date:Sep 16, 1992
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