UIEvolution Invents New Category of Wireless Internet Software Startup Introduces Mobile Instant Gaming for QUALCOMM's BREW Platform.Business, High Tech and Entertainment Editors LAS VEGAS--(BUSINESS WIRE)--March 20, 2001 UIEvolution(TM) Inc., the recently formed wireless technology company started by Satoshi Nakajima and funded by Ignition Corp. has invented a software platform for mobile devices that will stream presentation-rich, server-based applications over wireless networks -- fundamentally changing the way users experience the wireless Internet. Today at CTIA (1) See CompTIA. (2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry. Wireless 2001, UIEvolution(TM) will introduce its first product, the Mobile Instant Game Player(TM) (MIGPlayer(TM)) for QUALCOMM's Binary Runtime Environment for Wireless BREW is an application development platform created by Qualcomm for mobile phones. It was originally developed for CDMA handsets, but has since been ported to other air interfaces including GSM/GPRS, UMTS, and CDMA. (TM) (BREW(TM)), QUALCOMM's recently introduced platform that allows developers to create applications for handsets with QUALCOMM Code Division Multiple Access (CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. ) integrated circuits Integrated circuits Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1. and system software. This new product allows users to play interactive wireless games instantly, without installing or downloading the individual programs. Coupled with QUALCOMM's innovative BREW platform technology, UIEvolution's MIGPlayer(TM) enables the development of feature-rich applications, while reducing memory overhead and maximizing system performance. The Mobile Instant Game Engine(TM) (MIGEngine(TM)) software platform leverages UIEvolution's patented Streaming User Interface Technology(TM) that allows server-based applications to deliver interactive content over slow and high-latency wireless networks to multiple players using different devices. In the MIGEngine(TM) architecture, application logic resides on UIEvolution's Mobile Instant Game Server(TM) (MIGServer(TM)). The MIGServer(TM) streams the program-specific user interface to the client-side MIGPlayer(TM), which interprets and displays the game experience to the device user. With UIEvolution's pioneering technology, applications don't need to make frequent data round-trips to the server, which means users spend more time playing and less time waiting. Games that run on the UIEvolution Mobile Instant Game Player(TM) for the BREW platform offer: -- Instant Availability - no program downloads required -- Instant Response - no waiting through wireless network delays -- Instant Interactivity - no coordination needed to start a game with another player "When we launched the BREW initiative, QUALCOMM was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. application developers to take advantage of the wireless environment's unique characteristics and potential -- UIEvolution(TM) is doing just that with its mobile instant gaming," said Peggy Johnson, senior vice president of QUALCOMM and general manager of QUALCOMM Internet Services. "Mr. Nakajima and his team have developed a technology that we believe can fundamentally change how we experience the wireless Internet." UIEvolution(TM) technology is designed to be scaleable -- it works well on second-generation wireless networks, but also can take full advantage of new, emerging technologies like third-generation, GPS or MP3. The MIGPlayer(TM) for the BREW platform is a thin client -- secure and manageable, but can also deliver the rich user experience of a native application. "We have learned many lessons from the success of NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform DoCoMo's i-Mode service in Japan," said Satoshi Nakajima, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of UIEvolution(TM). "For the wireless Internet to take shape in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , developers must be able to create compelling applications that exploit wireless technology's potential. Entertainment applications drove i-Mode's Japanese market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and proved NTT DoCoMo's business model." "Games represent an exciting opportunity and logical first step for UIEvolution(TM) -- game software is the perfect match for wireless technology and game players represent an attractive market of tech-savvy early adopters," Nakajima said. UIEvolution's MIGEngine(TM) technology can help partners make money through viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. , increased packet-data revenue, paid-subscription game services and game-based promotion. About UIEvolution(TM) UIEvolution(TM) was started in August 2000 by Satoshi Nakajima, one of ten former Microsoft and McCaw Cellular Communications senior executives who founded Ignition Corporation, a Bellevue, Wash. venture capital firm, in early 2000. UIEvolution(TM) is dedicated to making the wireless Internet easier and more fun to use with a new generation of applications designed to exploit today's and tomorrow's wireless technology. For more information about UIEvolution(TM) or to demo MIGPlayer(TM) games, visit http://www.uievolution.com. About QUALCOMM QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and delivering innovative digital wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. products and services based on the Company's CDMA digital technology. The Company's business areas include CDMA integrated circuits and system software; technology licensing; the Binary Run-time Environment (operating system) run-time environment - A collection of subroutines and environment variables that provide commonly used functions and data for a program while it is running. Compare run-time support. for Wireless (BREW) applications development platform; Eudora(R) e-mail software; digital cinema systems; and satellite-based systems including portions of the Globalstar(TM) system and wireless fleet management systems, OmniTRACS(R) and OmniExpress(TM). QUALCOMM owns patents that are essential to all of the CDMA wireless telecommunications standards that have been adopted or proposed for adoption by standards-setting bodies worldwide. QUALCOMM has licensed its essential CDMA patent portfolio to more than 100 telecommunications equipment manufacturers worldwide. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2000 FORTUNE 500(R) company traded on The Nasdaq Stock Market Nasdaq stock market The first electronic stock market listing over 5000 companies. The Nasdaq stock market comprises two separate markets, namely the Nasdaq National Market, which trades large, active securities and the Nasdaq Smallcap Market that trades emerging growth companies. (R) under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors QCOM QCOM Qualcomm, Inc. (stock symbol) . QUALCOMM, OmniTRACS and Eudora are registered trademarks of QUALCOMM Incorporated. OmniExpress and BREW are trademarks of QUALCOMM Incorporated. Globalstar is a trademark of Loral QUALCOMM Satellite Services, Incorporated. All other trademarks are the property of their respective owners. |
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