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UCSF School of Dentistry Launches New Website Developed by Heartbeat Digital; #1 Dental School Now Supports Numerous Audiences with a Wealth of Online Resources.


Business Editors/Health/Medical Writers

NEW YORK--(BUSINESS WIRE)--Oct. 10, 2003

The University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States).  San Francisco (UCSF UCSF University of California at San Francisco ) School of Dentistry Noun 1. school of dentistry - a graduate school offering study leading to degrees in dentistry
dental school

grad school, graduate school - a school in a university offering study leading to degrees beyond the bachelor's degree
 recently launched a major new Web presence - completely re-designed and architected by Heartbeat Digital.

"The new site not only helps us to better communicate our message for the best and brightest new students," said the School's Communications Manager, Cameron Heffernan. "It also helps us serve our other critical constituencies - current students, faculty, staff, alumni, and the Bay Area community - more effectively and efficiently. The UCSF School of Dentistry is among the top-ranked teaching and research institutions in the country, and we now have a Website worthy of that stature."

At the new website, prospective students have 24/7 access to critical data on curriculum (faculty, research facilities, programs of study) and quality of life (financial aid, housing, legal services, etc.). Current students get similar content, as well as academic and administrative calendars, faculty contacts, and emergency contact information. The San Francisco community, many of whom rely on the School for dental treatment, is also supported by the site, with resources for such tasks as scheduling an appointment and using mass transit to get to the school.

The site will be managed and maintained by the UCSF School of Dentistry. A sophisticated Content Management System created by Heartbeat Digital will aid in the maintenance. The CMS (1) See content management system and color management system.

(2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system.
 enables fast, easy Website changes and updates.

With the launch, Heartbeat Digital (already known for its groundbreaking digital solutions for pharmaceutical companies, hospitals, and healthcare nonprofits) has established a strong presence in medical education. "We were very pleased with our experience working with Heartbeat," said Heffernan. "They provided deep expertise, not only in design and production but - quite critically for the success of the site - communications strategy as well."

Heartbeat is also in the final stages of the creation of a Website for the Weill Graduate School of Medical Sciences of Cornell University The Weill Cornell Graduate School of Medical Sciences (WCGSMS) is a graduate college of Cornell University that was founded in 1952 as an academic partnership between two major medical institutions in New York City: the Weill Cornell Medical College and the Sloan-Kettering .

Heartbeat Digital creates advanced, high-value digital solutions for world-class healthcare firms and non-profit organizations, combining strategic insight, industry expertise and technological savvy. Major clients include Amgen, Baxter, BD, Genentech, GlaxoSmithKline, the Leukemia & Lymphoma Society, Lilly, Memorial Sloan-Kettering Cancer Center The Memorial Sloan-Kettering Cancer Center (MSKCC) in New York City is a cancer treatment and research institution founded in 1884 as the New York Cancer Hospital. The main campus is located at 1275 York Avenue, between 67th and 68th Streets, with other locations in New , Merck, the Paul Newman Foundation, Pfizer, and Pharmacia. Based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Heartbeat Digital is a division of Drumbeat Digital, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. www.heartbeatdigital.com
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Publication:Business Wire
Date:Oct 10, 2003
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