U3 Continues to Expand Smart Drive Market With New Licensee Phison.REDWOOD CITY, Calif. -- U3(TM) LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , the company that is bringing USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. smart drives to consumers, today announced that it is continuing to expand the market with the addition of licensee Phison Electronics Corporation. Established in 2000, Taiwan-based Phison is a global leader in USB flash controller technology and related NAND flash applications with more than 50 percent global market share in the USB area. Companies can purchase the U3 smart controllers from Phison and build their own branded U3 smart drives or work with Phison through an original design manufacturer (ODM (Original Design Manufacturer) A contract manufacturer that uses its own designs and intellectual property (IP). See contract manufacturer. ) relationship. Phison supports customers all over the world including those in North America, Europe, Japan, China and other areas within Asia. USB smart drives allow users to carry and run software, settings and data on any PC. U3 smart controllers ensure added levels of security for U3 smart drives, and offer developers and users alike benefits such as device-level password authentication, a secure encrypted channel between the host PC and the smart drive, and a unique ID associated with each individual drive that enables private and secure data storage and application licensing. U3 smart drives are supported by over 3000 application developers who have downloaded the U3 Software Developer Kit to make their applications U3 smart. "It has been our goal to expand our hardware partner relationships so that companies looking to manufacture USB smart drives can select from multiple sources," said Alan Yamanishi, senior director of licensing for U3. "Phison is one of the top controller suppliers in the world and an excellent choice for any U3 smart UFD (USB Flash Drive) See USB drive. manufacturer." Phison's new PS2230 U3 smart USB flash controller will have the following features: --0.18u process, 64-Pin --Mask ROM --1.8V/3.3V built-in regulator --maximum flash read/write speed -- SLC (Subscriber Loop Carrier) Lucent's designation for its digital loop carrier (DLC) products. See digital loop carrier. See also 386SLC. 34/26 MB/s --maximum flash read/write speed -- MLC (MultiLevel Cell) A flash memory technology that stores more than one bit per cell. Traditional flash memory defines a 0 or 1 bit based on a single voltage threshold. 15/7 MB/s "USB flash drive See USB drive. manufacturers are looking to expand their market opportunities and offer USB smart drives," said Phison President K.S. Pua. "Now, with U3 technology readily available in our compliant controller our partners can get their branded USB smart drives to market in just months." U3 smart controllers from Phison will be in mass production by May. About Phison Established in 2000, Phison Electronics Corp. is one of the leading USB flash controller designers with the fastest read-write speed on flash memories. Phison is known for developing one of the world's first single-chip USB-to-Flash controllers. Located in Hsinchu city, Taiwan, the company started out as an IC design house and is now a total solution provider to OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and ODM customers. The company also offers USB flash drives and many related multimedia flash solutions. About U3 U3 LLC of Redwood City, Calif., has developed an innovative platform to make USB smart drives that host a "personal digital universe" -- not only data and files, but software programs, personal user preferences and the means for managing them. U3 powered smart drives transform a PC into a truly personalized computer, quickly, easily and securely, and exit transparently when done. U3, backed by USB flash drive market leaders msystems(TM) (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :FLSH) and SanDisk(C) Corporation (NASDAQ:SNDK), licenses its platform to USB drive manufacturers. For more information see www.U3.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion