U.S. Grown Organic and Natural Food to be Exported to Japanese Consumers.Business Editors/Food & Grocery Writers SACRAMENTO, Calif.--(BUSINESS WIRE)--May 25, 2000 Nippon Restaurant Enterprise Co., Ltd. establishes a wholly-owned subsidiary in Fairfield, California Fairfield is a city located in the northeastern portion of the San Francisco Bay Area in Northern California, USA. It is the 239th largest city in the United States. It is approximately 40 miles from both San Francisco and Sacramento, approximately 30 miles from Oakland, and less to produce traditional Bento A data structure used to store embedded documents in an OpenDoc compound document. Bento, which stands for lunch box in Japanese, provides a "container" to hold the data and a format for defining its contents. Box meals In the first cross-cultural venture of its kind, NRE (Non-Recurring Engineering) Refers to the cost of creating a new product, which is paid up front. Contrast with "production cost," which is ongoing and based on the quantity of material produced. World Bento,Inc., a California subsidiary of Nippon Restaurant Enterprise Co., Ltd., will produce organic and natural prepared Bento meals, using U.S. certified organic grains and produce as well as naturally raised beef, pork, poultry and seafood, for export to Japan. At a press conference in the state capital, the company announced an equity partnership with Lundberg Family Farms, the state's leading producer of organic rice, and announced plans to build a food processing Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. The food processing industry utilises these processes. plant in Fairfield, California. "The organic food movement is in its infancy in Japan, with educational campaigns and labeling regulations just beginning," said Jeffrey Schnack, president of NRE World Bento. "By tapping in to the abundance of high-quality organic products available here in California and utilizing Japanese production technology, NRE World Bento will introduce a line of traditional-style, healthy, ready made meals that are flash-frozen and delivered to the Japanese marketplace." Consumer desire for "safe" food has been rising and Japanese companies This is a list of companies from Japan. Note that 株式会社 can be (and frequently is) read both kabushiki kaisha and kabushiki gaisha (with or without a hyphen). See that article for more details. are facing expectations to meet higher standards on the environment, safety and other issues. By establishing production in the leading country for sustainable agriculture sustainable agriculture n. A method of agriculture that attempts to ensure the profitability of farms while preserving the environment. , NRE World Bento seeks to advance the important concepts of American cuisine and America's integrated food quality management systems in Japan. "We are proud to partner with NRE World Bento in this effort to fully link the American family American Family is a photographic artwork exhibition by Renée Cox. See also
Bento meals typically include rice, protein and vegetables and are attractively assembled and packaged for consumer enjoyment in out-of-home settings, such as railway dining cars, sports stadiums, and office lunch breaks. Japanese consume an estimated 6 million bentos per day. Production in the Fairfield plant will begin in May, 2001, with initial plans for 10,000 meals to be manufactured daily. In the first year, the plant is expected to produce six types of bento (chicken, pork, beef, salmon, shrimp and crab), three types of rice pilaf and three types of soup. NRE World Bento, Inc. is the first United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. venture and a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Nippon Restaurant Enterprise Co., Ltd. (NRE), one of the leading food service companies in Japan. NRE's principal activities include dining car operation of bullet and express trains, buffets and in-carriage food operations; high-level Japanese and Western restaurants, family restaurants and fast food operations; in-station and street bento and food sales; hotels and related operations; food distribution and wholesaling and; general transport and real estate activities. NRE is principally owned by the East Japan Railway Co., Ltd. |
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