U.S. Ad Spending Reports.Zenith zenith, in astronomy, the point in the sky directly overhead; more precisely, it is the point at which the celestial sphere is intersected by an upward extension of a plumb line from the observer's location. Media's recently released biannual bi·an·nu·al adj. 1. Happening twice each year; semiannual. 2. Occurring every two years; biennial. bi·an report, Advertising Expenditure Forecasts, predicts soft growth for the advertising industry. U.S. ad spending growth peaked in 1999 at 8.9 percent, while dotcom momentum kept growth up to 8.1 percent in 2000. The report forecasts 2001 growth no higher than 4.6 percent, but the setback setback In architecture, a steplike recession in the profile of a high-rise building. Usually dictated by building codes to allow sunlight to reach streets and lower floors, the building must take another step back from the street for every specified added height interval. will be temporary. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Zenith Media, advertising expenditure appears to be less volatile and is becoming more of a fixed cost of doing business. The Television Bureau of Advertising held a conference recently where it was predicted that local and national TV spot spending would increase by 11.8 percent over the next two years. Bureau president Chris Rohrs noted that the structure of the ad business has changed ever since the Olympics instituted a two-year cycle. |
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