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U.S. AND AUSTRALIA FIGHT STRESS TOGETHER; STRESS SHIELD BROUGHT TO THE U.S. BY THE SUNBOX(R) COMPANY

 GAITHERSBURG, Md., Oct. 7 /PRNewswire/ -- The Optron(R) Stress Shield is a revolutionary new portable, drug-free approach to stress and anxiety relief. It uses the natural properties of light frequencies, seen by the human eye as color. The application of this scientific breakthrough is called phototherapy and the latest research into light now confirms the measurable effect that color has on the human nervous and emotional systems.
 The patented Stress Shield is a long-awaited breakthrough. It combines the properties of light and color with something unique, known as the Ganzfeld Effect. In the 1930s, the German scientist Ganzfeld discovered that when a person stares into an unobstructed field of light, like a white expanse of snow, he forgets that he has eyes and slips into a deeply relaxed state. This phenomenon is best described by explorers who have experienced "snow-blindness." Stress Shield goggles with adjustable soft eyecups block outside light while they envelop each eye with a uniform field of pure color.
 Color science is not a new concept. It has been around since the days of the great temples such as that of Thebes. Color halls have been discovered in these structures. These rooms were research areas for the use of color in healing. We have all heard of rooms that have been painted to either relax or stimulate such as the use of green in a hospital. Color usage is being revived today as a natural alternative to other treatments which might have harmful side effects.
 The SunBox(R) Company of Gaithersburg and Optron(R) of Melbourne, Australia, have joined forces to move the manufacture of the Stress Shield to the United States. Neal Owens, president of the SunBox Company, anticipates that the move will improve distribution both here and abroad. The Stress Shield has been available from The Sharper Image in the United States and Canon in Japan, as well as many others worldwide.
 According to such modern day scientists as Babbitt, Dinshah, Gerard and others, different colors have different mood effects. One theory is that color enters the eyes and is fed to the hypothalamus, which controls the pineal and pituitary glands. Various chemicals are then transmitted to the blood stream (determined by the color, since each has a different wavelength). Each provides a different effect on the body. Expanded information on this theory may be found in the book, "Light: Medicine of the Future," by Dr. Jacob Liberman.
 The three most frequently used colors are green, yellow and red. Each has a distinctly different effect within our bodies and appears to be effective in reducing stress-related symptoms.
 GREEN is a deep, relaxing color which lessens stress and acts as a sedative by reducing anxiety. It should be used in situations when a person has difficulty relaxing. One of SunBox's customers, who hates the anticipation of taking off in an airplane, uses it when she first boards to relieve that anxiety, since she is all right once the plane is completely airborne. Another individual uses his Stress Shields in the dental chair to put him at ease and reduce anxiety prior to dental procedures. A third customer finds that, when she arrives home from work, after being stuck in rush hour traffic, she uses the Stress Shield to unwind. Her biggest problem after that is being too relaxed!
 YELLOW should be used in those situations when a person needs to concentrate (so that problems may be tackled with greater ease) or when one needs to be creative.
 RED should be used when a person feels lethargic or tired. It is useful prior to business meetings or negotiations. It can help increase physical energy when one wishes to exercise or compete in sports.
 The above three colors have been included in Stress Shield. These are pure colors generated with solid-state light-emitting diodes (LEDs). Additionally, Stress Shields operate on 2 AAA batteries and weighs only 4.9 oz. There are no ultraviolet or infrared rays generated.
 The SunBox Company, which was founded in 1985 by Owens, is the original manufacturer of light therapy units for the treatment of SAD, sleep disorders and jet lag. The company has been featured in Parade, Newsweek, CBS News, radio & TV stations, and numerous papers nationwide. SunBoxes are used in over 200 research centers worldwide. The units meet and exceed clinical safety standards that have been set in such centers. The company is also a full service distributor of natural lighting products and systems designed to improve the indoor environment with both home and business applications.
 -0- 10/7/93
 /NOTE TO EDITORS: Photos of the Stress Shield are available upon request. For more information, please contact: The SunBox Company, Neal Owens, 19217 Orbit Dr., Gaithersburg, Md. 20879. Call 301-869-5980, or fax, 301-977-2281/
 /CONTACT: Neal Owens of The SunBox Company, 301-869-5980/


CO: The SunBox Company; Optron ST: Maryland IN: HEA SU:

DC-KD -- DCFNS1 -- 9593 10/07/93 07:34 EDT
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Publication:PR Newswire
Date:Oct 7, 1993
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