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U.S./JAPANESE VENTURE IS A 'SWEET DEAL'; ICE CREAM HELPS NARROW THE U.S. TRADE DEFICIT WITH JAPAN

 U.S./JAPANESE VENTURE IS A 'SWEET DEAL';
 ICE CREAM HELPS NARROW THE U.S. TRADE DEFICIT WITH JAPAN
 WHO: A trade delegation of 38 Japanese grocery retailers and
 distributors will visit the California manufacturing
 facilities of Dreyer's Grand Ice Cream Inc.
 WHAT: Since 1990, Dreyer's Grand Ice Cream has been in a joint
 venture with Nissho Iwai, one of Japan's largest trading
 companies, to export American-made ice cream to Japan.
 Today, Dreyer's is the largest imported premium ice
 cream from the United States into Japan.
 WHEN: The Japanese retailers and distributors will visit
 Dreyer's Grand Ice Cream's southern California
 manufacturing facility on Thursday, Jan. 30, 1992.
 WHERE: Thursday, Jan. 30, 1992: DREYER'S OF LOS ANGELES
 5743 East Smithway St.
 2:30 p.m. - 4:30 p.m. City of Commerce, Calif.
 Plant Tour -- Special 213-725-7150
 viewing of new manufacturing
 line that will furnish the
 6 ounce ice cream cups for Japan.
 WHY: The purpose of the visit to Dreyer's Grand Ice Cream
 Inc., by the Japanese retailers and distributors is to
 learn more about Dreyer's Grand Ice Cream's products and
 distribution system. In 1991, Dreyer's Grand Ice Cream
 was only available in Tokyo. During 1992, Dreyer's will
 expand its distribution into other parts of Japan and
 will introduce Frozen Yogurt Inspirations to the
 Japanese market.
 CONTACT: Jenifer Howard, 800-888-3442 (PST) (Dreyer's) or 800-777-3397 (PST) (Edy's); or Diane McIntyre, 213-725-7150, both of Dreyer's and Edy's Grand Ice Cream
 -0- 1/29/92
 NOTE: Dreyer's Grand Ice Cream is marketed as Edy's Grand Ice Cream east of the Rocky Mountains. CO: Dreyer's and Edy's Grand Ice Cream ST: California IN: FOD SU:


DG -- SF001 -- 4666 01/29/92 11:00 EST
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Publication:PR Newswire
Date:Jan 29, 1992
Words:280
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