U.K. WEBSITE CLAIMS UNBIASED COMPARISONS.Christmas Christmas [Christ's Mass], in the Christian calendar, feast of the nativity of Jesus, celebrated in Roman Catholic and Protestant Churches on Dec. 25. In liturgical importance it ranks after Easter, Pentecost, and Epiphany (Jan. 6). Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the shopping is set to boom in 2006, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Independent, Guardian and Telegraph telegraph, term originally applied to any device or system for distant communication by means of visible or audible signals, now commonly restricted to electrically operated devices. Attempts at long-distance communication date back thousands of years (see signaling). newspaper reports. So how do you get the cheapest prices when you shop online? One way of achieving this is to visit a price comparison site. These types of sites are popular with so called smart shoppers who use both the Internet and high street to find the bargains they want. But often products found at these sites are no cheaper than what can be found on the high street. This happens regularly despite the fact that the Internet is supposed to be nearly always cheaper than the high street when it comes to product prices. One of the causes of this is that nearly all price comparison sites rely on advertising revenue as well as sales revenue to function. These sites sell space on their home page and in their category list in much the same way Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). sells advertising using pay-per-click. Highly positioned products tend to be the best selling since they catch the eye of the user which can fool the buyer into thinking that they have a real bargain when that might not be the case. Pricetester.com is the first UK price comparison site whose revenue is based solely on sales. This allows it to be truly unbiased when displaying products on the site because advertising is free to sellers. It has a unique system where products that are viewed the most are automatically displayed on the home page reflecting the real public demand for these products. Products within the product categories can be sorted on price which should be a basic function available on any price comparison but unfortunately is not. Well known price comparison sites seem to be jumping on the unbiased price comparison theme even though it is impossible for them to be unbiased because of the paid advertising they rely upon. In a nutshell nut·shell n. The shell enclosing the meat of a nut. Idiom: in a nutshell In a few words; concisely: Just give me the facts in a nutshell. Adv. 1. a price comparison site that relies on advertising revenue cannot claim to be unbiased. Being unbiased means that the cheapest prices are readily displayed increasing the chances of the user finding the product they want at a lower price that may not be visible at other sites. Unbiased price comparison is price comparison without the smoke and mirrors. About Pricetester.com Pricetester is a UK price comparison site wholly owned by GIS (1) (Geographic Information System) An information system that deals with spatial information. Often called "mapping software," it links attributes and characteristics of an area to its geographic location. (Gibbs Internet Systems) specialising in consumer electronics. For more information, visit http://www.pricetester.com. |
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