Two senior executives go to new P.R. firms.L.A.'s public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most community has seen two significant shifts involving high-level executives. Last week, Alan Arkatov, president of Burson-Marsteller's West Coast practice, was named chief strategy officer at Rogers & Associates. And Steve Getzug, a former senior vice president at Fleishman-Hillard, has been named senior vice president of Hill & Knowlton's media group. Besides his post at Burson-Martseller, Arkatov had served as senior advisor In some countries, a Senior Advisor is an appointed position by the Head of State to advise on the highest levels of national and government policy. Sometimes a junior position to this is called a National Policy Advisor. to Mickey Kantor, former Commerce Secretary under President Bill Clinton, and was campaign director of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. Mayor James Hahn's first successful run for city attorney. Arkatov had the Burson-Marsteller position for a little more than a year. His role at Rogers is newly created. He said that as Burson's chief executive for the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, region, he was distracted by administrative duties. "What I am going to be able to do at Rogers is not focus on the layers of stuff, but pure communications," he said. Founded in 1978, Rogers is the largest independent public relations firm based in Los Angeles. Burson-Marsteller, part of 6Young & Rubicam Brands, is a subsidiary of WPP Group Plc. Getzug, meanwhile, was one of three executives who left Fleishman-Hillard on Jan. 5 in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of ongoing investigations into the firm's billing of the Department of Water & Power. |
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