Two pubs worth ordering and studying.It's a truism in the publishing world that anniversaries mean much more to the publishers themselves than to their readers. But both DM News and Inside Direct Mail are celebrating with commendable reader-benefits. We recommend you order their anniversary issues, which are packed with timeless DM advice and instructive reviews of the industry through the years. DM News' Silver Anniversary Supplement is a substantive 80 pages long, including 12 pages recapping highlights of direct marketing since 1979. It also features 19 experts writing on every aspect of DM--including lists, telemarketing, technology, the USPS (1) (Uninterruptible Switching Power Supply) A power supply for a computer that contains its own battery and uninterruptible power supply (UPS) circuitry. See power supply and UPS. , direct agencies, insert programs, salaries, online banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , and e-mail campaigns. Editor Tad (Telephone Answering Device) An answering machine. Clarke says you may order the supplement by contacting Robert DiGioia at rdigioia@dmnews.com or at 212-925-7300, ext. 274. Inside Direct Mail's 20th Anniversary Issue (October 2004) features, among other articles, "Direct Mail in the Go-Go '80s" by Lee Marc Stein Marc Stein is a sports reporter. He began writing for ESPN.com in 2000 and signed on full-time in 2002 to serve as the site's senior National Basketball Association writer. , "Direct Mail's Biggest Trends ... and Their Current Impact" by Hallie Mummert, "Design Lessons of the Ages" by Steve Penn, and "Direct Mail's Not-Too-Distant Future" by an all-star cast of industry experts. It's available from North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Publishing Co. by contacting editor Hallie Mummert at hmummert@napco.com or at 215-238-5437. |
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