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Two new ships to ply route from San Diego to Ensenada.


Boating: Speed may be key to succeeding where others failed

Called the "747s of the Seas," two high-speed luxury passenger ships are scheduled to begin round-trip service from San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  to Ensenada March 6.

The passenger service is being operated by Ensenada Express, a company formed last year by San Diego businessmen Tom Armstrong Tom Armstrong is an American cartoonist born in Indiana and a graduate of the University of Evansville. He was the original artist on the newspaper comic strip John Darling, which he drew from 1980 through 1984. , president, and Matt Bence, chief executive officer, a company spokesman said.

Their two 130-foot, 300-passenger vessels, Super USA and Super Mexico, skim over Verb 1. skim over - read superficially
skim

read - interpret something that is written or printed; "read the advertisement"; "Have you read Salman Rushdie?"

2.
 the ocean surface at up to 45 knots and can make the trip to Ensenada in two hours, about half the time other ships take to reach the Mexican port.

In a complex business arrangement, the Super USA and Super Mexico are being chartered by Armstrong and Bence from a partnership of Norwegian and Mexican investors. The Mexican investors also operate the new Plaza Marina, a waterfront retail center adjacent to the ships' Ensenada berth. Armstrong and Bence could not be reached by press time last week to answer additional questions about the deal.

Ensenada Express is set to begin one daily trip, three days a week to Ensenada. By summer, as many as four trips a day may be made, depending upon demand. Passengers will be permitted to have open return dates, allowing them to remain in Ensenada more than one day.

Passengers that return the same day will have about six hours to spend ashore.

The Ensenada route has been a stormy one for previous operators. SeaJet Cruise Lines
See also List of ferry operators
This is a list of cruise lines, companies that operate cruise ships.
Name Headquarters
A'rosa Europe
NCL America America
AIDA Cruises Europe
American Cruise Lines America
 dropped its trips to Ensenada in 1989 when Starlite Cruises started plying Plying, in textile manufacture, is the activity of twisting, intermingling, or otherwise intimately combining two or more fibers or yarns into a combined yarn or fiber. Plying Yarns  the route with a cruise ship. About the same time, another service, also called Ensenada Express, stopped its daily trips. Both SeaJet and the former Ensenada Express operated smaller boats handling less than 100 passengers. Last year, the Pride of San Diego cruise ship lost a fare war with Starlite Cruises and also discontinued the service. Starlite's 1,000-passenger Pacific Star makes daily trips to Ensenada.

But Ensenada Express's spokesman Lee Julien said that the speed and comfort afforded by the Super USA and Super Mexico will make the difference.

By taking a high-speed ship to Ensenada, passengers bypass the border congestion The condition of a network when there is not enough bandwidth to support the current traffic load.

congestion - When the offered load of a data communication path exceeds the capacity.
 and eliminate the approximately two-hour drive by road, Julien said.

"With these ships we will open up Ensenada as a tourist destination A tourist destination is a city, town or other area the economy of which is dependent to a significant extent on the revenues accruing from tourism.

It may contain one or more tourist attractions or visitor attractions and possibly some "tourist traps".
," he said.
COPYRIGHT 1993 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Ensenada Express' Super USA and Super Mexico
Author:Edwards, Larry M.
Publication:San Diego Business Journal
Date:Mar 1, 1993
Words:386
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