Two must-have books for online marketers.Anne Holland, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of IndependentExpert.com, a webstrategy consultancy with multiple alliances, told a round-table discussion group at the recent NPA (1) (Numbering Plan Area) The Bellcore/Telcordia telephone area code system in use in the U.S., Canada, Alaska, Hawaii and islands in the Caribbean. See NPA code. (2) (Network Professional Association, San Diego, CA, www.npanet. conference that they shouldn't even think of mounting online promotions without consulting these two popular books: * Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin, Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. , hard cover and audio cassette A 1/8" inch, analog audio tape format that has been widely used for music distribution and home recording. Although the same size housing is used, the tape thickness and length determine the recording time. Cassettes holding from 15 minutes to 60 minutes per side have been manufactured. . It explains "permission marketing" the concept that enables marketers to shape their message so that consumers will willingly accept it. Seth Godin.com. * Poor Richard's E-mail Publishing, by Chris Pirillo, Top Floor Publishing hard and soft cover. It discusses why e-mail newsletters work, how to build mutually supporting web sites, configuring mass-mail-ing software, list service providers. TopFloor.com. |
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