Two American Icons Danskin & the Radio City Rockettes Become Dance Partners.
NEW YORK--(BUSINESS WIRE)--March 13, 2001
For 119 years, Danskin, Inc. (OTCBB:DANS) has been the bodywear and activewear product of choice for millions of female dancers. Celebrating their 75th anniversary, the Radio City Rockettes, the world's most famous precision dance troupe, have been a legendary force in entertainment. In 2001, these two American icons will become dance partners.
The legendary names in dance announced today that Danskin becomes the presenting sponsor of The Rockette Experience, a multi-city event which offers girls ages 10-18 the opportunity to become a Rockette for the day by taking a dance class from a Radio City Rockette. Danskin also becomes the preferred dancewear and legwear of the Radio City Rockettes and the sponsor of the Rockette's national audition tour that begins in April and visits four cities.
"I can't think of a better way to keep the Danskin legend alive and make it even stronger than partnering with a legendary force in dance and entertainment like the Radio City Rockettes," said Carol Hochman, Chief Executive Officer, Danskin. "This is an exciting partnership of two brands which combined have played a key role in the lives of millions of dancers as well as pop culture for nearly 200 years."
"This natural partnership brings together two legendary forces in the dance community -- the Radio City Rockettes and Danskin, said Howard Kolins, Senior Vice President and Executive Producer, Radio City Entertainment. "As the Rockettes celebrate their 75th anniversary this year, the troupe's relevancy and athleticism will be the ideal model for Danskin's style and wearability."
Danskin has been serving dancers and women with quality bodywear and activewear since 1882 when the Goodman family opened a retail store in New York City to sell imported tights and hosiery. Danskin produced the first knit tights and leotards and created dance classics such as fishnet stockings and "Ballet Pink."
Today, Danskin, Inc. markets and manufactures leading brands such as Danskin, Danskin Plus, Zen Sport from Danskin and legwear under the Danskin, Givenchy, Round the Clock, Evan-Picone and Ellen Tracy trademarks. Pennaco Hosiery, a division of Danskin, Inc. manufactures branded and private label hosiery, sold in department and fine specialty stores.
From their memorable USO Tours during World War II, to show-stopping Super Bowl halftime appearances to annual Macy's Thanksgiving Day Parade performances, the Radio City Rockettes are a national treasure. Their annual starring role in The Radio City Christmas Spectacular at Radio City Music Hall, and in other cities across the United States, is seen by more than 2.1 million people annually.
The Radio City Rockettes perform with a signature precision that perpetually delights every new audience. Indeed, these "dancing daughters" -- as their founder, Russell Markert always referred to them -- have not only persevered for more than 75 years, but are thriving now more than ever.
Radio City Entertainment, a division of Madison Square Garden and part of the Cablevision family of companies, is a worldwide entertainment company recognized for its signature combination of event production and entertainment marketing. RCE produces, presents and promotes live entertainment events at Madison Square Garden, Radio City Music Hall and the Theater at Madison Square Garden including the world-renowned "The Radio City Christmas Spectacular," the timeless classic "A Christmas Carol," the touring production of Broadway's "The Scarlet Pimpernel".
About Danskin, Inc.
Danskin, Inc. markets and manufactures leading brands of women's activewear and dancewear under the Danskin(R), Danskin Plus(R), Danskin Packables(TM), Freestyle(R) and ZenSport(TM) from Danskin(R) trademarks, and legwear under the Danskin(R), Givenchy(R), Ellen Tracy(R), Evan-Picone(R) and Round the Clock(R) trademarks. Pennaco Hosiery, a division of Danskin, Inc. is a manufacturer of branded and private label hosiery sold in department and fine specialty stores. For further information, please visit www.danskin.com. For store locations, consumers may call 1 (888) DANSKIN.
This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995, that involve a number of risks and uncertainties. There can be no assurance that such statements will prove to be accurate and the actual results and future events could differ materially from management's current expectations. Such factors are detailed from time to time in the Company's filings with the regulatory authorities having jurisdiction.
Note: This press release and prior releases are available on the KCSA Public Relations Worldwide Web site at www.kcsa.com.
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|Date:||Mar 13, 2001|
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