Twin Cities Dining Chain Axel's Credits Growth to Rewards Network Marketing Efforts.

MINNEAPOLIS -- Twin Cities based Axel's Family of Restaurants has successfully established two franchise chains and extended its presence across Minnesota, due in part to its five-year inclusion in the Rewards Network program. Rewards Network provides a wide range of marketing services to connect restaurants with diners, including websites, emails, printed mailings, and access to capital through the purchase of dining credits. "The services that come with our inclusion in the Rewards Network program have helped enable us to grow this business to where it is today," said Mike Gehlen, co-owner of Axel's River Grille. "The biggest benefit to us has been the marketing we've received -- it's of tremendous value in advertising our business."

As further testament to the successful relationship between Axel's and Rewards Network, Axel's River Grille in Mendota celebrates its 10-year anniversary this summer. Gehlen believes the member feedback surveys supplied by Rewards Network have been of particular help to this flagship Axel's location. "I believe our dedication to customer service is what has made us stand out in the Twin Cities market. This is meant to be a 'third place' location for our customers -- they have their homes, their offices, and Axel's."

"Having direct feedback helps us maintain that environment," said Gehlen. "They have great atmosphere and service. I'm already looking forward to my return visit!" said one Rewards Network member in a customer survey. "Axel's is a wonderful place. I would not have found it if it were not for Rewards Network," said a second member after a recent dining experience.

"Rewards Network works with thousands of restaurants throughout North America spanning a wide variety of dining environments," said Ron Blake, Rewards Network President and CEO. "Axel's restaurants continue to be valued by our members, and we look forward to our continued relationship with them."

For more information about the Rewards Network program in Minneapolis, contact local representative Jason Gray at 651-353-5287.

About Axel's Family of Restaurants

These upscale classic-style restaurants feature exceptionally high quality American cuisine: steaks, chops, fish, pastas, and salads served in a beautiful setting by experienced staff. In addition to the general menu Axel's chefs prepare delicious daily features that are designed to tempt the most discerning diner. The bar service offers the best in both traditional and creative drinks. Guests often describe Axel's Restaurants as the "Cheers" of the Twin Cities area. Lunch and dinner are served daily, plus brunch on Sundays. Reservations are recommended.

--  Axel's River Grille
    --  1318 Sibley Memorial Highway, Mendota, MN [phone]
--  Axel's
    --  560 West 78th St., Chanhassen, MN 55317 [phone]
--  Axel's at Prestwick Golf Club
    --  9555 Wedgewood Dr., Woodbury, MN [phone]
--  Axel's Bonfire
    --  1555 Cliff Rd., Eagan, MN [phone]
    --  850 Grand Ave., Saint Paul, MN [phone]
    --  14120 S. Hwy 13, Savage, MN [phone]
    --  1424 Weir Dr., Woodbury, MN [phone]
    --  4365 Pheasant Ridge Dr. NE, Blaine, MN [phone]
    --  Opening May 2006 at Minneapolis - St. Paul International
        Airport
--  Rudy's Redeye Grill
    --  14845 S. Robert Trail, Rosemount, MN [phone]

For more information, visit www.axelsbonfire.com.

About Rewards Network

Rewards Network (AMEX:IRN), headquartered in Chicago, Illinois, is a leading provider of marketing services and loyalty programs to the restaurant industry. In conjunction with leading airline frequent flyer programs, club memberships, and other affinity organizations, Rewards Network provides millions of members with incentives in a wide range of benefit currencies, including airline miles, loyalty/reward program points, and Cashback Rewards(SM) savings. Thousands of restaurants and other merchants participate in Rewards Network programs throughout the United States and Canada. Additional details about Rewards Network can be found at www.rewardsnetwork.com or by calling 1-877-491-3463.