Twenty Communities Chosen as Finalists for the "PLAYSKOOL Win a Boundless(TM) Playground Essay Contest".

Winning Community To Receive a Universally-Accessible Playground Worth Up to $300,000 from PLAYSKOOL and GameTime

PROVIDENCE, R.I. -- Boundless Playgrounds([R]) (www.boundlessplaygrounds.org), Hasbro Inc.'s (NYSE:HAS) PLAYSKOOL brand and GameTime, a playground equipment manufacturer, today announced the twenty communities chosen as finalists to win a Boundless[TM] playground worth up to $300,000 in the "PLAYSKOOL Win a Boundless[TM] Playground Essay Contest." In addition to advancing into the next round to win the playground, finalists will receive a $125 gift card to be used at HasbroToyShop.com.

With 930 entries received from 44 states plus the District of Columbia, sites including parks, schools, Indian reservations, hospitals, military bases and churches were nominated by children, parents, teachers and friends, who submitted essays detailing why their community deserves a playground accessible to children of all abilities. The goal of the contest is to raise awareness that playgrounds should not exclude children with disabilities - instead, playgrounds can and should be places where everyone is included in the fun.

"As we have now reached the milestone of 100 Boundless[TM] playgrounds, and we're about to mark our 10th anniversary, the overwhelming response to this contest provides a heartwarming reminder that there are dedicated people all over the country who recognize the importance of play for children of all abilities," said Amy Jaffe Barzach, executive director/co-founder of Boundless Playgrounds. "The compelling essays show that there is still much to be accomplished in providing universally-accessible playgrounds to the estimated six million children with disabilities nationwide and their friends and family without disabilities. We hope that more companies, as well as foundations and philanthropists, will be inspired to step forward like this to support the creation of new Boundless[TM] playgrounds."

The twenty communities chosen as finalists for the "PLAYSKOOL Win a Boundless[TM] Playground Essay Contest" are (in alphabetical order):

1. Blairsville, GA: Union County Elementary School, nominated by a teacher - many of whose' students also submitted entries - so the community's children of all abilities can join together in play.

2. Brookline, MA: Eliot Park, nominated by a mother of a child with cerebral palsy who wants Brookline to have a playground where children with and without disabilities can play together.

3. Camp Pendleton, CA: The Lake O'Neill recreational complex that serves military personnel and their families, entered by an Exceptional Family Member Program coordinator.

4. Canton, CT: The Mills Pond Recreation Park, nominated so all of Canton's children can play together.

5. Charlotte, NC: Beverly Woods Elementary School, entered by a mother and her 5th grade daughter, who volunteers in a program that pairs kids with and without disabilities during gym.

6. Dayton, OH: The City of Oakwood in Dayton, nominated by the parent of a child who has no disability and wants to play with her friend who was born with spina bifida.

7. Duxbury, MA: A Town Recreation site, entered by two sisters - the mother and aunt of a boy with special needs - so kids with and without disabilities can play together.

8. Evanston, IL: Lawson Park, entered by a mom working to build "Noah's Playground for Everyone" in memory of her son, who inspired the community before his death in 2005.

9. Gig Harbor, WA: Sehmel Homestead Park, entered by a parent on behalf of her child with cerebral palsy and autism and for the community at large so everyone can play together.

10. Grand Forks, ND: Sertoma Park, nominated by a 12 year-old girl with spina bifida who wants her city to have a playground everyone can enjoy.

11. Harrison City, PA: McCullough Elementary School, entered by a teacher on behalf of his students and community members of all abilities.

12. Hiawatha, KS: Bruning Park, nominated by a trio of sixth grade girls after they learned that children with disabilities had no place to play in their community.

13. Holliston, MA: Goodwill Park, entered by a pediatric physical therapist who has a child with a disability, on behalf of children and families of all abilities in Holliston.

14. Lawton-Fort Sill, OK: Lawton's Learning Tree Academy, nominated by a physical therapist for the combined civilian and military communities of all abilities.

15. Madison, WI: Elvehjem Elementary School, entered by the mother of a child with physical challenges so children at the school and in the community can all play together.

16. Phoenix, AZ: Encanto Park, nominated by a 3rd grader for his brother, who has spinal muscular atrophy, and kids with and without disabilities in the community.

17. Potlatch, ID: Potlatch Elementary School, nominated by a mother of a child with special needs so children of all abilities can play together.

18. Richmond, KY: Camp Catalpa Park, entered by a parks and recreation program coordinator to serve Richmond's special needs population, as well as kids without disabilities.

19. Springfield, IL: A site at Edwin Watts Southwind Park donated by a veteran who uses a wheelchair, nominated by a parent whose child with special needs died and who wants to see children of all abilities playing together.

20. St. Cloud, FL: Hopkins Community Park, nominated by a special education teacher for her students and the community at large.

Each finalist will be contacted as part of the contest's required "due diligence process" to see if their community and proposed site meet the specified criteria for a Boundless[TM] playground.

"As a longtime supporter of Boundless Playgrounds, we at PLAYSKOOL have long believed in the importance of free play and its role in childhood development and learning," said Lorrie K. Browning, General Manager, PLAYSKOOL. "We are thrilled that our contest has raised awareness about the issue of universal accessibility for children, and we look forward to awarding the Boundless[TM] playground to one very deserving community."

It was more than a decade ago that Amy Jaffe Barzach lost her 9-month-old son to spinal muscular atrophy and decided to build a universally accessible playground, in his memory. His family imagined that in Jonathan's dreams playgrounds would be places where children of all abilities could celebrate life. The special playground built in Jonathan's memory became the inspiration that led to Boundless Playgrounds being established. As a founding national sponsor, Hasbro has been the organization's most ardent supporter; the company has donated more than $1 million, helped establish a national resource center, launched an educational campaign, helped develop Boundless[TM] playgrounds in 24 disadvantaged communities across the country and sponsored two signature playgrounds in Rhode Island and Massachusetts.

"GameTime and Boundless Playgrounds continue to build extraordinary play environments enabling children of all abilities to experience the pure joy of play," said Tom Norquist of GameTime. "In awarding this playground to a lucky community, we hope to continue our mission of enriching childhood through play."

Official rules and details can be found at www.PLAYSKOOL.com.

BOUNDLESS PLAYGROUNDS - Boundless Playgrounds is a 501(c)(3) nonprofit organization that provides leadership to help communities create extraordinary playgrounds where children, with and without disabilities, can develop essential life skills as they learn together through play. More than 100 Boundless[TM] playgrounds are now open in over 20 states, the District of Columbia and Canada and dozens more are currently in development. Boundless Playgrounds, based in Connecticut, was founded in 1997 by a passionate team of parents and professionals.

GAMETIME - Since 1929, GameTime has been committed to enriching childhood through play. GameTime produces the largest selection of creative and traditional play systems ever offered, and is the only manufacturer to take a research-based approach to play, by funding independent research studies to discover children's skill sets at target stages of development, then designing equipment to encourage those skills. Its equipment consistently exceeds minimum safety requirements and accommodates accessibility for physically challenged children.

HASBRO/PLAYSKOOL - Since 1928, PLAYSKOOL, the infant/preschool toy division of HASBRO, Inc. (NYE:HAS), has been a tireless advocate for children's healthy development, seeking out the maximum enjoyment in play and learning activities regardless of age and physical abilities. HASBRO is the first national founding sponsor of Boundless Playgrounds, providing financial gifts totaling more than $1 million to date. As a toy company, HASBRO believes in the importance of discovering and learning through play and is dedicated to helping Boundless Playgrounds bring this joy to every child. PLAYSKOOL allows parents, grandparents and other guiding forces in children's lives to engage in play and dialogue which provides an educational cornerstone for developing and maximizing the joy in the critical years up to age five. The PLAYSKOOL product line includes timeless classics such as MR. POTATO HEAD, SIT 'N SPIN, WEEBLES, GLOWORM, SIMON SAYS, RIDE 2 ROLL SCOOTER and COOL CREW. PLAYSKOOL and its parent company, HASBRO, are based in Pawtucket, Rhode Island.