Twelve Horses and Mobile Technology Group Join Forces to Deliver 2D Tickets and Coupons to Mobile Phones.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Two-dimension (2D) Data Matrix Barcodes Are Delivered to the Mobile Phone and Scanned for Redemption at Event, Leisure and Retail Locations Twelve Horses, a global provider of multi-channel messaging solutions for marketing automation, and Mobile Technology Group, a mobile technology solutions provider, have teamed up to deliver redeemable two dimension (2D) tickets and coupons to consumers through their mobile phone. Delivering mobile tickets and coupons promises countless scenarios of transitioning electronic commerce and promotional relationships dependent on the desktop, laptop and landline to the mobile phone. "Today, most of us will not leave home without a credit card, photo ID and a mobile phone in our pocket or purse," notes David LaPlante, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Twelve Horses. "Businesses -- particularly travel and entertainment brands -- recognize that they must quickly become adept at managing the mobile relationship." The new mobile ticketing Mobile ticketing is the process whereby customers can order, pay for, obtain and validate tickets from any location and at any time using mobile phones or other mobile handsets. and coupon solution is designed for large travel, entertainment, leisure and consumer product brands that recognize the growing opportunity of the mobile marketing channel. Now businesses can offer their customers the chance to conveniently buy, receive and redeem tickets and coupons with the device are most likely to have in their hand: their mobile phone. 2D Barcodes are the Ticket to Mobile Commerce & Redemption Built on the combined technologies of Twelve Horses and Mobile Technology Group, 2D Data Matrix barcodes can be delivered to mobile phones. Square in shape and made up of a pattern of smaller black squares, they are replacing with greater frequency the 1D barcodes found on cereal boxes and scanned in supermarkets everywhere. 2D Data Matrix barcodes are much more compact, can contain far more encrypted information, and are less likely to be misread mis·read tr.v. mis·read , mis·read·ing, mis·reads 1. To read inaccurately. 2. To misinterpret or misunderstand: misread our friendly concern as prying. . In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke" put differently , it's able to send more information in a smaller space more reliably with greater security and accuracy. "Delivering tickets and coupons to mobile devices itself is not a new and disruptive concept," states Erick Rodriguez, CEO of Mobile Technology Group. "What's unique is the ability to do this consistently and accurately within a very diverse and challenging US wireless market." Driving Adoption Beyond Teens With Email, Voice and Web Consumers have shown they are already comfortable buying and receiving tickets and promotional coupons through Web sites and other ticketing services using email and interactive voice systems (IVR (Interactive Voice Response) An automated telephone information system that speaks to the caller with a combination of fixed voice menus and data extracted from databases in real time. ). "Mobile ticketing and coupon delivery adoption is more likely to be successful if it's part of an existing process," explains LaPlante. "The mobile channel will be adopted by an older demographic more quickly if it's a similar experience to online purchases particularly if it's a brand you already know and trust." The technology leverages many combinations of messaging communications, including multimedia (MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. ) and text (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) messaging, wireless application protocol (WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. ), interactive voice automation (IVR), broadcast voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. , and email to facilitate and support the transactions from start to finish and to determine the best means to get that coupon or ticket into the mobile device. Mobile ticketing takes customer interaction and ecommerce to any place and any time the consumer chooses. They can drive by a billboard, see an 800 number, call it, and start an interactive voice process to get a 2D ticket in to their phone, then drive to their favorite entertainment locations and redeem. About Twelve Horses Twelve Horses is the global provider of multimodal Two or more modes of operation. The term is used to refer to a myriad of functions and conditions in which two or more different methods, processes or forms of delivery are used. On the Web, it refers to asking for something one way and receiving the answer another; for example requesting communication solutions for email, fax, voice, Web and mobile text (SMS) messaging through a single platform, MessageMaker. Designed for easy integration with other applications, MessageMaker enhances and extends a customer's existing infrastructure investment or stands alone as a distinct messaging application. With a global customer base of over 300 mid-market and enterprise customers, Twelve Horses operates in North America, Europe and Africa. For more information, visit www.twelvehorses.com or 775-332-3000. About Mobile Technology Group The core of Mobile Technology Group is their proprietary technology -- the Mobile Publishing Engine (MPE MPE abbr. Master of Public Education ). This technology allows them to take any content and convert and deliver it to any mobile device with Internet connectivity. This is true for messaging, images, web content, and broadcast or streaming content including both audio and video. For more information visit www.mobiletechgroup.com. |
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