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Tweeter Teams with Sonos to Bring the Whole-Home Audio and Digital Experience to Life on the Retail Floor.


New broadband-enabled point-of-sale allows Tweeter tweeter - woofer  customers to experience the power of playing millions of songs throughout multiple rooms in their homes

CANTON, Mass. -- Tweeter Home Entertainment Group, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: TWTR TWTR Time Write to Read ), the nation's premier specialty consumer electronics retailer, and Sonos, Inc., the leading developer of wireless multi-room music systems for the digital home, today announced a partnership to bring the digital home experience directly to the retail floor. By running broadband Internet See broadband.  connections to the Sonos[R] Digital Music System point-of-sale display at more than 150 Tweeter locations, music lovers can now experience a live demonstration of the power and benefits of having direct access to millions of songs and thousands of radio stations at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States.  without having to power up a computer.

Sonos introduced a revolutionary new software approach to digital music in September 2006 that continues to push the envelope of innovation in the home audio market. Sonos 2.0 system software gives music lovers direct access to millions of songs via the Rhapsody (1) A subscription-based online music service from RealNetworks that gives users unlimited access to a vast library of major and independent label music. Within a single interface, Rhapsody provides access to streaming music, Internet radio and extensive music information and [R] Online Music Service and the ability to enjoy all that music in every room of the house. Tweeter customers can now instantly experience this music nirvana via an in-store point-of-sale, display which includes Sonos[R] ZonePlayers, Sonos[R] Controller and speakers.

This radically innovative approach to selling digital home products on the retail floor is another step in the evolution of Tweeter's service and installation-based business model, which provides the ultimate consumer electronics shopping experience. As products such as Sonos open up the digital home to a more mainstream audience, Tweeter continues to bring the latest cutting-edge consumer electronics technologies to life for its customers through its unique combination of product expertise and demonstration capabilities.

"Tweeter's partnership with Sonos is truly a defining moment in the history of CE retailing," said Dave Malin, Tweeter's vice president and general merchandise manager. "This revolutionary integration allows our stores to demonstrate to our customers how the Sonos system has unlimited access to millions of songs - right 'out of the box' when they take it home and connect it up to their home network. No longer do they need to worry about ripping CDs to their hard-drive or downloading music through their computer. It's wireless, it's easy, and most of all, we love showing our customers how it works."

"As recently as a year ago, sophisticated network systems and demonstrations like this were only available at small custom shops. We are proud to work with Tweeter as the first national retailer to demonstrate the power of Sonos in the digital home - right on the retail floor," said Thomas Cullen, co-founder and vice president sales and marketing, Sonos, Inc. "Thanks to innovations like Sonos 2.0 and Rhapsody DNA DNA: see nucleic acid.
DNA
 or deoxyribonucleic acid

One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes.
, coupled with Tweeter's digital home expertise, we are excited to bring the future of multi-room audio in the digital home directly to the mainstream consumer."

For a personal demonstration of the future of music throughout the digital home, please visit www.tweeter.com to locate a store nearest to you.

About Tweeter

Tweeter Home Entertainment Group, Inc. (NASDAQ: TWTR) was founded in 1972 by current Chairman Sandy Bloomberg. Based in Canton, Massachusetts Canton is a town in Norfolk County, Massachusetts, United States. The population was 20,775 at the 2000 census.

The headquarters of Reebok, Baskin Robbins, Computershare (North American HQ), Allied Domecq Quick Service Restaurants Interpolymer Corporation and Tweeter are
, the company is a national specialty consumer electronics retailer providing home and mobile entertainment solutions. The company's fiscal 2005 revenues were $795 million. Tweeter has been named a "Consumer Electronics Retailer of the Year" by Audio-Video International every year since 1979. Tweeter Home Entertainment Group, Inc. now operates 153 stores under the Tweeter, hiFi buys, Sound Advice and Showcase Home Entertainment names in the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Texas, Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , Mid-Atlantic, Chicago, Southeast, Florida, and Phoenix markets. The company employs more than 3,200 associates. Further information on the Tweeter Home Entertainment Group can be found on the company's web sites at www.twtr.com and www.tweeter.com.

About Sonos, Inc.

Sonos[R] is the leading developer of wireless multi-room music systems for the digital home. By partnering with audio services like Rhapsody[R], eMusic[R], RadioIO(SM), Audible.com[R], and more, Sonos gives music lovers instant plug-and-play access to millions of songs and books that can be enjoyed all over the house. Sonos is a privately-held company, headquartered in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , CA with offices in Cambridge, MA and Hilversum, Netherlands. To find out more about the company or the Sonos Digital Music System, please visit: www.sonos.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 15, 2006
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