Tweeter Kicks Off 2002 Car Stereo Show Season With National SLAP Alliance.

Business/Entertainment/Automotive Editors

CANTON, Mass.--(BUSINESS WIRE)--Jan. 22, 2002

Tweeter Home Entertainment Group, the nation's premier specialty consumer electronics retailer, today announces a strategic alliance with the largest car show event management organization, the Sound Look and Performance Association or SLAP(TM).

As the premier sponsor of SLAP, the company will host 30 events nationwide at its Tweeter and HiFi Buys stores. Car stereo enthusiasts can compete at these events to earn points towards qualification for the Sound Looks And Performance Championship event at the HiFi Buys Amphitheatre in Atlanta, Georgia October 5th and 6th*.

"Competitors take an enormous amount of pride in the custom installation work done to their vehicles," says Gary Stackpole, Director of Mobile Electronics Operations for Tweeter. "Their cars are equipped with thousands of dollars worth of state-of-the-art mobile electronics, making the sound quality extremely powerful."

"We are very pleased with the level of professionalism in the SLAP Event Management team," Stackpole added. "We are confident that they will provide a fair and exciting forum for mobile enthusiasts to enjoy and showcase their vehicles."

2002 Tweeter sponsored SLAP tour dates and cities are as follows:

March 10, HiFi Buys, Kennesaw, GA
March 10, Tweeter, Humble, TX
March 17, Tweeter, Charlotte, NC
March 17, Tweeter, Houston, TX

April 14, Tweeter, Chattanooga, TN
April 14, Tweeter, Lewisville, TX
April 21, Tweeter, Huntsville, AL
April 21, Tweeter, Chula Vista, CA
April 28 , Tweeter, Lancaster, PA
April 28, Tweeter, Dallas, TX

May  5,  Tweeter, Mays Landing, NJ
May  5,  Tweeter, Charlotte, NC
May 19, Tweeter, Albany, NY
May 19, Tweeter, Birmingham, AL

June  2,  HiFi Buys, Morrow, GA
June  2,  Tweeter, Riverside, CA
June  9,  Tweeter, Deptford, NJ
June  9,  Tweeter, San Diego, CA
June 23, Tweeter, North Haven, CT

July 14, Tweeter, Columbia, MD
July 14, Tweeter, Vista, CA
July 21, Tweeter, Wilmington, DE
July 21, Tweeter, Downers Grove, IL
July 28, Tweeter, Nashua, NH

August 4, Tweeter, Auburn, MA
August 4, Tweeter, Geneva, IL
August 11, Tweeter, Hyannis, MA
August 18, Tweeter, Willow Grove, PA
August 18, Tweeter, Chula Vista, CA
August 25, Tweeter, Schaumburg, IL

*October 5- 6, HiFi Buys Amphitheatre, Atlanta, GA

The Sound Look and Performance Association was formed to provide event-sanctioning standards and judging rules for three types of auto enthusiast events -- car shows, sound pressure level and sound quality competitions. The judging formats will be known as SLAPshow-N-Shine(TM), SLAPdB(TM) and SLAPdBq(TM) respectively.

In keeping with the strong tradition of SLAPshow.com Event Management, the three contest formats will be held to the highest of judging standards. Competitors who have participated in IASCA sanctioned events run by SLAP will notice little difference in contest rules for SLAPdB(TM) and SLAPdBq(TM). SLAPshow-N-Shine(TM) car shows will continue to be judged with the standardized criteria established by SLAPshow.com some three years ago.

As a proud sponsor of SLAP, Tweeter is continuing its commitment to supply mobile enthusiasts with the best car stereo equipment available. Tweeter Car Stereo Center locations are staffed by certified Mobile Electronic Technicians and offer leading products from manufacturers including Alpine, JL Audio, Kenwood, Panasonic, Sony and Xtant. All stores with mobile electronics departments feature mobile electronics installation bays, a woodworking facility and a full-time highly trained staff.

*The date for the SLAP Championship event at the HiFi Buys Amphitheatre in Atlanta, scheduled for October 5 - 6, is subject to change.

XM Satellite Radio and Sirius Satellite Radio have signed on to co-present 15 shows each during the 30-show series. Alpine, JL Audio and Xtant will also play a roll by co-sponsoring several Tweeter SLAP events on a local level. Please see www.tweeter.com for additional details on Tweeter sponsored car stereo events and mobile electronics products.

Tweeter Home Entertainment Group, Inc. (NASDAQ: TWTR - news) was founded in 1972 by Chairman Sandy Bloomberg and is based in Canton, Massachusetts. Tweeter is a specialty retailer of mid- to high-end audio and video consumer electronics products. The company was named "Consumer Electronics Retailer of the Year" four out of the past six years by Audio-Video International, "1999 Retail Leader" by TWICE, and awarded Dealerscope's 1999 Dealer's Pride award. Tweeter Home Entertainment Group now operates 155 stores under the Tweeter, HiFi Buys, Sound Advice, Bang & Olufsen, Electronic Interiors, Showcase Home Entertainment and Great Indoor's Home Theater names in the New England, Texas, San Diego, Mid-Atlantic, Chicago, Southeastern, Florida and Phoenix markets respectively. The company employs more than 3,700 associates.

Further information on the Tweeter Home Entertainment Group can be found on the company's web site at www.twtr.com.