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Tw new posters support Killian's.

Two new posters support Killian's

George Killian's Irish Red has added two new posters to its series. "Red Hot" and "Every Party Needs a Red" are the newest additions, which feature model Cynthia Brimhall in a red-hot beach setting and in "real cool" basic black, "which is also hot," noted Coors Brewing Co.

"Our customers know Killian's by its rich amber color," explained George Mansfield, Killian's brand manager. "The posters were developed to reinforce the visual link that we have developed for our distinctive image, which has been positive."

Other posters in the series include "Ride the Red" and "Try a Tall, Cool Red One," which featured model Gail Smith, along with "Run With the Red," featuring model Nicki Winders.

The posters were created by Coors' Creative Services Department and are available from distributors and retailers.

Since Killian's Red began its poster promotion, more than 200,000 posters per year have been distributed through the brand's wholesaler network.

PHOTO : RED HOT, one of two new posters supporting Killian's Irish Red, is now available to consumers throughout the country. Both posters feature model Cynthia Brimhall.
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Title Annotation:Geroge Killian's Irish Red beer
Publication:Modern Brewery Age
Article Type:Brief Article
Date:Nov 18, 1991
Words:184
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